مجموعة جميرا - غير ذلك

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Introducing the JUMEIRAH™ brand story and the experiences that differentiate our destinations.

About JUMEIRAH™

Jumeirah Hotels, Resorts and Residences are regarded as among the most luxurious and innovative in the world and have won numerous international travel and tourism awards. The company was founded in 1997 with the aim to become a hospitality industry leader through establishing a world class portfolio of luxury hotels and resorts. Building on this success, in 2004 Jumeirah Group became a member of Dubai Holding - a collection of leading Dubai-based businesses and projects - in line with a new phase of growth and development for the Group.

The Story Of Our Brand

JUMEIRAH™ is far from just another luxury hotel chain. Born in Dubai, it is the reason that the Emirate is considered a leader in imaginative and exhilarating experiences, pushing the boundaries of what you expect when you visit.

With our Hallmarks at our core, the thoughtful and generous service you will experience at JUMEIRAH™ celebrates the unique character of every guest through every place we operate in. And, when you have created the world’s most luxurious hotel through the Burj Al Arab Jumeirah, you simply think about things that others do not. This is what makes JUMEIRAH™ just that little more unique.

Within our DNA are the highest standards of truly Arabian hospitality, the tradition of welcoming guests like no other. We have used this to create the standards of service that have made Dubai exceptional in what it offers to visitors, and are now taking it to people all over the world.

No matter if you are experiencing our remarkable Burj Al Arab Jumeirah, the waterways of Madinat Jumeirah or the flavours of the honey we make on the roof in Jumeirah Frankfurt, you can be sure that your experience will be different – imaginative and exhilarating, culturally connected, thoughtful and generous.