Market Research Associate
Cairo Advisory – Research & Analysis / Full Time / On-site
Responsibilities
+ Gather and analyze qualitative and quantitative data from primary research.
+ Track and monitor trends, market developments, and competitive activities to provide insights.
+ Design questionnaire and discussion guides that align with research objectives and gather relevant data.
+ Conduct surveys, interviews, and focus groups to capture customer insights and preferences.
+ Prepare comprehensive research reports, market assessments, and presentations to support business decision- making.
+ Collaborate with consulting teams and clients to understand research needs and ensure alignment with client business goals.
+ Oversee the execution of fieldwork to ensure high-quality data collection and timely project completion.
+ Work closely with the consulting team to ensure that research findings are integrated into broader client strategies and solutions.
+ Utilize industry-standard market research tools and methodologies to collect, organize, and interpret data.
Requirements
+ 2-4 years of experience in market research, business consulting, or data analysis, preferably in a consulting environment.
+ Strong analytical and problem-solving skills with the ability to interpret large data sets and provide actionable recommendations.
+ Ability to understand business problems and provide research-based solutions to support strategic decision-making.
+ Strong communication and presentation skills, with the ability to interact with clients and stakeholders effectively.
+ Experience using market research tools and databases (e.g., Gartner, Statista), and proficiency in Excel and data visualization tools.
+ High attention to detail and ability to produce accurate and comprehensive research reports.
+ Experience managing multiple research projects, timelines, and deliverables
+ Must be fluent in both English and Arabic
Education and Academic Experience:
+ Bachelor’s degree in business, Marketing, Economics, Statistics or a related field; a master’s degree is a plus.
