Performance Marketing Lead

What you'll do:

• Plan, launch, and optimize paid performance campaigns across Google Ads, Meta, TikTok, and LinkedIn, with a strong focus on regulated financial products.
•  Drive acquisition for key funnel stages: lead → application → approval → activation.
• Optimize campaigns based on CPL, CPA, approval rate, CAC, and LTV, not just traffic
• Manage and scale media budgets efficiently while maintaining profitability targets
• Partner with product, risk, and compliance teams to ensure all ads, copy, and creatives meet regulatory requirements
• Lead A/B testing for creatives, messaging, landing pages, and funnels to improve conversion and approval rates
• Analyze user behavior and funnel drop-offs to continuously improve acquisition quality
• Develop and maintain remarketing and retargeting strategies to increase conversion and reactivation
• Deliver clear performance reports, insights, and forecasts to stakeholders

To succeed in this role, you'll need to have:

• 4+ years of hands-on experience in performance marketing, ideally within fintech, consumer finance, lending, or digital financial services
• Strong experience managing paid media for regulated products
• Advanced knowledge of Google Ads and Meta Ads (search, display, video, and conversion optimization)
• Strong understanding of conversion tracking, pixels, GA4, GTM, and attribution models
• Proven ability to optimize beyond leads, focusing on approval rates and customer quality
• Analytical mindset with strong reporting and data interpretation skills