B2B Marketing Associate

Job Title: B2B Marketing Associate Location: Bengaluru, India Experience: 2–4 years Department: Brand and Marketing About apna.
co Founded in 2019, apna.
co is India’s leading jobs and professional networking platform, focused on enabling livelihoods for 100 crore Indians.
With 59+ million users across 900+ cities and over 700,000 employers, apna.
co connects businesses with the right talent across 200+ job categories.
As apna continues to scale its employer ecosystem, B2B marketing plays a critical role in driving awareness, trust, and engagement among businesses across India.
Job Summary As a B2B Marketing Associate, you will support and execute employer-focused brand and marketing initiatives with a strong focus on events, market research, and campaign execution.
This is a hands-on role suited for someone who enjoys execution, coordination, and learning how B2B brand building works at scale.
You will work closely with senior brand managers, agencies, and cross-functional teams to deliver high-quality marketing programs for apna’s employer audience.
Key Responsibilities Events and On-ground Marketing Own the planning and execution of B2B events including job fairs, roundtables, webinars, podcasts, and industry forums for MSMEs or Enterprises.
Coordinate with event partners, vendors, and internal stakeholders to ensure seamless execution Track event performance and post-event outcomes Campaign Execution Support execution of integrated B2B marketing campaigns across digital, content, social, PR, and offline channels Manage timelines, briefs, and deliverables with internal teams and external agencies Ensure consistent brand messaging across all employer-facing touchpoints Market and Brand Research Assist in conducting market research, competitor analysis, and employer insights studies Support brand health tracking, surveys, and data collation Convert insights into clear inputs for campaigns and content Content and Asset Support Help create and manage B2B marketing assets such as case studies, presentations, reports, landing pages, and event collateral Coordinate with design and content teams for timely delivery Cross-functional Collaboration Work closely with brand, product marketing, sales, PR, growth, and analytics teams Support go-to-market initiatives for new employer products and features Reporting and Analysis Track campaign and event KPIs such as reach, engagement, leads, and participation Prepare post-campaign and post-event reports with key learnings Requirements Experience 2–4 years of experience in B2B marketing, brand marketing, or marketing operations Experience in tech, startups, SaaS, marketplaces, or B2B platforms is preferred Education Bachelor’s degree in Marketing, Business, Communications, or a related field Execution-first Mindset Strong attention to detail and ability to manage multiple tasks simultaneously Comfortable working in a fast-paced, high-ownership environment Communication and Coordination Good written and verbal communication skills Ability to work effectively with internal teams, vendors, and agencies Analytical Orientation Basic understanding of marketing metrics and reporting Willingness to learn how data informs B2B marketing decisions What We Offer High learning curve: Exposure to large-scale B2B marketing and employer branding Hands-on ownership: Real responsibility across events, campaigns, and research Growth opportunity: Work closely with senior marketers and leadership Collaborative culture: Fast-moving, execution-driven startup environment