Ref: IIMB/HR/RECT/2024/85 Date: 10 December 2024
About IIMB The Indian Institute of Management Bangalore (IIMB) is a leading graduate school of management in Asia. Under the IIM Act of 2017, IIMB is an Institute of National Importance. Industry/Service Higher Education Job Purpose This position plays a vital role in marketing IIMB’s open programmes to working executives, corporates, and institutions. This position requires strategic thinking, exceptional management capabilities, and a strong commitment to customer experience. Principal Accountabilities & Responsibilities Program Management: Develop the EEP open annual calendar in collaboration with faculty;
Coordinate closely with the sales team and the operations team to ensure excellent customer
experience; Manage the lifecycle of programs - from developing top class marketing collaterals, lead generation, conversions, to program execution.
Stakeholder Engagement: Build, maintain, and enhance relationships with corporate clients, alumni, and industry associations to promote EEP open programs; Collaborate with internal and external stakeholders, including faculty, digital marketing team, and sales managers through close monitoring and follow ups on leads generation and closure; Familiarity with current global trends in learning and development in the management and business space would be an advantage.
Market Analysis and Strategy: Conduct research to identify trends in the executive education market and recommend strategies for expanding program offerings; Develop and implement marketing strategies to promote programs, increase enrollment and enhancing the business school’s brand; Should be strong on Digital Marketing, suggest appropriate Digital Marketing and other Media
Strategies.
Operational Oversight: Have an oversight operational aspects of program delivery, including logistics, scheduling, and resource allocation through close coordination with the operations team; Manage budgeting processes and financial reporting for executive education programs, ensuring profitability and sustainability.
Quality Assurance and Improvement: Establish metrics for program success and gather feedback from participants to make continuous improvements; Monitor program outcomes and impact, reporting results to relevant stakeholders.
- Team Leadership and Development: Lead the Short Duration and Long Duration sales teams (~10 nos) and foster a collaborative and high-performance culture; Should be sales and outcome oriented; Should have excellent people management skills; Provide mentorship and professional development opportunities for team members.
Key Skill and Ability Requirements - Strong people and marketing skills especially in Digital Marketing
- Excellent communication and interpersonal skills to effectively engage with diverse stakeholders.
- Analytical mindset with proven ability to evaluate program effectiveness and make data-driven
decisions. - Proficiency in budget management, marketing, and curriculum design.
- Be self-motivated and self-driven to take ownership of tasks and ensure timely completion.
Qualification and Personal Profile - The candidate should be a Postgraduate or MBA.
- A minimum of 12 years of experience in Sales and Marketing in a B2B or a B2C environment OR must be a Learning & Development professional with a leading organization.
Interested candidates may fill the application using the link: here
The closing date for applications is 25th December 2024. Only shortlisted candidates will be intimated. It is mandatory to fill in all the fields in the application and relevant supporting documents are to be uploaded. Incomplete applications will not be considered.
The Indian Institute of Management Bangalore (IIMB) is a leading graduate school of management in Asia. Under the IIM Act of 2017. IIMB is an Institute of National Importance.
IIMB has 113 full time faculty members, about 1200 students across various degree-granting programmes and nearly 5000 annual Executive Education participants.
Our logo carries a proclamation in Sanskrit, तेजस्वि नावधीतमस्तु (tejasvi navadhitamastu), which translates as ‘let our study be enlightening’.
Our vision is to be a global, renowned academic institution fostering excellence in management, innovation and entrepreneurship for business, government and society.
We have taken several steps to meet the vision set for IIMB. These include hiring high quality faculty, enhancing the quality of research, emphasizing internationalization, expanding our activities in the field of entrepreneurship, in both research and mentoring, scaling up in terms of student intake in all the programmes, deepening our engagement with the alumni, improving infrastructure, and improving administration and governance.
