Demand Gen Professional

The Product Led Growth team is highly skilled and dedicated cross functional team with the mission to improve performance for a small subset of IBM’s products. As a Demand Lead within Product Led Growth, you will lead the cross functional team for a specific product and work closely with marketing experts, product managers, and sellers. You will be responsible for setting the strategy through data driven insights to achieve growth KPIs , translating that strategy into clear actions and experiments for the team, and managing the execution of those actions. “

Your Role and Responsibilities
A Demand Lead is responsible for the design, development, and optimization of omni-channel marketing programs associated with demand motions:

• Strategy Planning & Customer Journey Design
• Understand the market landscape, business objectives, target personas, key use cases, and product offers for your product.
• Translate business objectives into actionable marketing outcomes across the funnel.
• Create an omnichannel digital journey for key audiences, including but not limited to organic search, paid search, web, email, and routing.
• Ongoing experimentation and manical focus on outcomes
• Design the customer journey for specific segments across offerings.
• Execution Orchestration
• Communicate demand strategy to relevant stakeholders, including but not limited to global stakeholders, digital stakeholders, geo hub teams, field marketing, BU stakeholders, etc.
• Manage the execution of actions for your specific product teams.
• Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan.
• Performance Optimization
• Understand brand demand performance trends for the assigned product & optimize performance issues.
• Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment, or business line
• Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline, or wins) with a keen eye on benchmarks and yield rates
• Readiness to explain emerging performance opportunities or challenges
• Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business
• Insight into action—cycling of performance insights directly back into planning and orchestration.

Required Technical and Professional Expertise

• 3+ years relevant work experience, including experience in a digital marketing
• Deep critical thinking skills and curiosity to pursue open-ended problems
• Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership
• Understands Geo/Market strategies and localization requirements
• Business acumen with the ability to develop data-driven business recommendations
• Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines

Preferred Technical and Professional Expertise

• Experience in omni-channel demand generation or related role.