Group Head

Company description About Us: Starcom India, part of Publicis Media India and Publicis Groupe India, is a leader in communications planning and media. Grounded in the belief that people are at the heart of all we do, we blend data, technology, and creativity to inspire actions that move people and businesses forward. We partner with iconic brands such as P&G, Meta, Visa, Dabur, Stellantis, Abbott and Spotify to drive engagement, foster growth, and transform businesses. https://www.publicisgroupein.com/our-brand-starcom.html Overview Commerce: Powered by Publicis Commerce we are one of the largest commerce players in India with commerce ready talent and industry recognitions. We are a team of platform experts who put the brand’s objectives at the center of strategy and planning. We have indigenously built proprietary tech and intelligence called the One Commerce Operating system. About the Job: The job entails working with existing set of clients as well as closely liaising with the strategy team for new business opportunities Build a knowledge base of each client's business, organisation, and objectives Understand client briefs and devise a strategy Interface with multiple teams within the organisation Build strong relationships with Marketplaces like Flipkart, Amazon, Qcom, BeautyCom and ePharmacies and seek regular intelligence Conceive for clients stand-alone or integrated Commerce strategies which might span from consulting and conception of business plans to non-media and media activations. Develop action plans for achieving and measuring Commerce campaign success, including determining key metrics, processes for measurement and optimization Monitor latest developments in the Commerce industry and foresee their implications for clients Be involved in client and inter-agency education of Commerce, and be responsible for preparing and presenting best practices, case studies and examples of Commerce strategies Compiling and analysing online sales data and metrics, provide actionable insights and make decisions regarding direction based on the analysis Key Competencies: Solid understanding and insatiable interest of consumer trends in Commerce/Retail Extensive understanding of internal and external variables that impact online sales Strong decision-making, organisational, planning, and problem-solving skills Excellent project-management and time-management skills with the ability to prioritize Experience using data as a strategic choice for the business to identify use cases to build the business and fill gaps in data, processes, and systems to realize the value Ability to take initiative and perform tasks in an efficient and self-sufficient manner Strong analytical and mathematical skills Strong interpersonal and negotiation skills Ability to write presentation decks for clients and prospects Strong written communication and presentation skills Fluency in English required Technical Requirements: Advanced understanding of Digital Marketing Services Advanced Microsoft excel skills and number crunching abilities Bachelor’s degree (Information, Engineering, Statistics, Mathematics, IT, or Computer Science Management majors preferred) MBA a plus Digital marketing/ commerce certifications AMS, FK cert