MAIN PURPOSE OF ROLE
Implementamarketingandsalesstrategyforoneormoreoftheorganization'smorecomplex,controversial,orstrategicallysignificantproducts/servicesinordertomeetestablishedsalesormarketsharetargets.
MAIN RESPONSIBILITIES
Conductmarketresearch,overseeproductdevelopmentanddesign,setprices,launchnewproducts,overseeadvertisingcampaigns,andmonitorsalesperformancetoeffectivelymarketassignedproducts/services.
Monitor,analyze,andevaluatedomesticandinternationalmarkettrends,consumerbehaviorandcompetitoractivitytoidentifymarketopportunitiesfortheproduct/service.
Monitor,analyze,andevaluateproductperformanceandcustomerfeedbacktogeneratenewproductideas.
Identifyproduct/servicechangestomeetcustomerneeds.
Liaisewithotherareasoftheorganization(e.g.,production, R&D)toimplementthesechanges.
Preparesalesforecastsandbudgets.
Monitorsalesvolume,revenuesandcostsagainstforecasts.
Adaptplanstoimprovethesalesperformanceoftheproduct/service.
Liaisewithadvertisingandpromotionsspecialiststodesignsalescampaignsandsalescollateralfortheproduct/servicethatareeffectiveandappropriateforthetargetaudience.
QUALIFICATIONS
Education
AssociatesDegree(± 13years)
MastersDegree(± 18years)
Experience/Background
Minimum 4 years
The base pay for this position is
In specific locations, the pay range may vary from the range posted.