Amazon Ads is dedicated to driving measurable outcomes for our customers. Our ad solutions—including sponsored, display, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.
The head of IN Ads Marketing will be responsible for developing the messaging, positioning, and marketing activities for Amazon India Advertising’s ads solutions. As the leader of the IN Ads Marketing team, you will strategize and execute the development of messaging, positioning, and GTM activations for the portfolio of ad products, including: sponsored, display, video, device, and audio including their corresponding advertiser success measurements.
You will have the opportunity to shape and develop the brand and positioning for this growing suite of products and drive the future vision of how we bring new capabilities to the advertising industry. You will work closely with our core customer segments to develop messaging and marketing plans that drive a shift in perception and sustained awareness and adoption of our ad products. You will have the opportunity to think big, and the role requires that you are not only comfortable with ambiguity, but you thrive in it.
This is a highly cross-functional role that requires close partnership across Brand/Events/Regional/Small Business/Partner Marketing, PR, Product Management, Sales, Research, and education teams. It requires strong communication skills, both verbal and written. This role requires an analytical marketer with a strong sense for methods to align advertising offerings to advertiser objectives, which constantly adjust based on industry trends and feedback from customers. As an owner, you will not only define the product marketing strategy for new advertising solutions, you will also need to be strong in execution of both promotional campaigns and marketing materials, including development of sales collateral, case studies, blog posts, product videos, web page content, event content, and commission first and third-party research to support your key messages.
Key job responsibilities
• Lead a team of product marketing managers, GTM strategists, and channel specialists and deliver on brand, positioning and product GTM outcomes
• Develop year-long marketing strategies to drive awareness and adoption for a portfolio of advertising measurement solutions tied to key advertiser objectives, including the articulation of product portfolio positioning
• Create compelling sales and marketing collateral to drive adoption and comprehension of Amazon's ads products
• Guide the prioritization, development and implementation of case studies and research to communicate the benefits of the Amazon Ads product portfolio
- 15+ years of professional non-internship marketing experience
- 7+ years of team management experience
- Experience using data and metrics to drive improvements
- Experience driving direction and alignment with cross-functional teams
- • Experience in managing identities and growth for brands and development of digital channels
- • Experience using data and metrics to drive improvements and working knowledge of common data toolkits (excel, tableau)
- • Experience communicating results to senior internal stakeholders and external (customer) leadership
- • Experience building, executing and scaling cross-functional marketing programs
- • Experience with creating GTM initiatives at scale
- • Experience working cross-functionally across marketing, product management, analytics, UX, and research
- • Proficiency in digital advertising, including media planning, buying, programmatic advertising and visibility into industry supply and demand scenarios