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HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.
The Digital Market Activation team is part of WPB Transformation and helps stakeholders embrace and adopt digital change at scale and at speed. The role holder will work with Values Streams and enabling teams as well as in market stakeholders to ensure business readiness tasks are completed including change impact assessment, internal and external communications, training, migration and implementation tasks. The role holder will ensure effective governance and work with risk stewards and in country regulatory teams. The Senior Market Activation Lead will ensure effective go to market planning and realization of benefits through to effective handover to market teams. The scope of the role includes consultancy support for all digital feature capabilities and post implementation support including accountability for ensuring local market benefits are realised.
We are currently seeking an experienced professional to join our team in the role of Senior Digital Market Activation Lead.
In this role, you will:
- The role holder will work with Global Digital Product Owners and other delivery areas such as Value streams, regional IT and is actively engaged with local Digital teams and their business stakeholders, to ensure digital change is embedded.
- Proactive leadership of a portfolio of digital initiatives highlighting and taking action to mitigate risks and issues, ensuring deliveries are on time and to quality standards with minimal disruption.
- Accountable from initial engagement through to ongoing feature enablement providing digital change consultancy services to a market(s) and supporting all business readiness activity.
- Ensuring markets are fully equipped to undertake all business readiness activity associated with an individual release of new features (including training, communications, operational impact assessment, procedures, MI, release approach etc.)
- Accountable for facilitating delivery of local training to markets (contact centre/network) to support releases.
- Management of staff pilot activities to ensure that digital features are successfully rolled out to customers.
- Accountability for ensuring local market benefits are met through tracking and reporting of feature performance in market.
- Leadership accountability for the development of a team of Digital Market Activation Managers who will support change activity for all product delivery.
- Definition and implementation of people strategy for creation of professional high performing Market Activation community including development, training and accreditation with robust approach to performance management in conjunction with peers across the function.
- Leadership accountability for all recruitment, onboarding, performance management, career development for a team of Digital Market Activation Managers.
- Accountability for robust planning activity across the Market Activation function to optimise use of resources between teams.
- System interface with Value Streams, Digital Product Managers and the Business, with particular focus on ensuring the teams are aligned and the business is aware of progress.
- The role holder will need to work at senior level with Global Digital leads and market based Business Leads.
