Marketing Specialist

Job Description:

About Your Opportunity:

Title: Marketing Specialist

Reports to: Marketing Manager

Available Locations: Bangalore, India

Role Overview:

Are you a passionate marketing professional with a knack for crafting compelling email campaigns, optimizing SEO and SEM strategies, and managing leads and budgets? We’re seeking a dynamic Marketing Specialist to join our team and drive our marketing efforts to new heights. In this role, you will be responsible for developing, executing, and analyzing integrated marketing campaigns with a strong focus on email marketing, search engine optimization (SEO), search engine marketing (SEM), lead management, and budget control.

Highlights:

• The chance to be part of a respected global brand and contribute to projects that have a worldwide impact.
• International collaboration with the global marketing team, enhancing your professional and personal growth.
• Access to a global professional network, offering opportunities for networking, mentorship, and career growth.

Responsibilities:

 Email Campaigns:

• Design and implement effective email marketing strategies to drive engagement, conversion, and retention.
• Create and manage email content, including newsletters, promotions, and automated workflows.
• Analyze email campaign performance and optimize based on metrics such as open rates, click-through rates, and conversion rates.

SEO (Search Engine Optimization):

• Develop and execute on-page and off-page SEO strategies to improve organic search rankings and drive targeted traffic.
• Conduct keyword research and optimize website content, meta tags, and backlinks.
• Monitor SEO performance and adjust tactics as needed to stay ahead of industry trends and algorithm changes.

SEM (Search Engine Marketing):

• Create and manage PPC campaigns across platforms such as Google Ads and Bing Ads.
• Develop and implement strategies to maximize ROI from paid search efforts.
• Monitor and analyze campaign performance metrics to ensure effective spend and optimal ad placements.

Leads Management:

• Oversee the lead generation process, ensuring high-quality leads are captured and nurtured.
• Develop and execute lead nurturing campaigns to convert prospects into customers.
• Collaborate with the sales team to streamline lead handoff and improve conversion rates.

Budget Control:

• Manage the marketing budget for email campaigns, SEO, SEM, and other marketing activities.
• Track expenditures and analyze cost-effectiveness to ensure budget adherence and ROI.
• Prepare regular reports on budget usage and financial performance.

Must haves:

• A bachelor’s degree in Mass Communication, English, Visual Design, Marketing, Business, New Media or Public Relations.
• 5+ years of demonstrable experience in marketing or digital marketing roles.
• Knowledge of content management tools like Sitefinity, Hubspot, Eloqua.
• Knowledge of working on CRM softwares like Salesforce, Zoho, Zendesk
• Excellent analytical skills to understand data, study metrics, and align strategies.
• Innovative thinker with a keen eye for detail and identifying trends.
• Strong interpersonal, verbal and written communication skills. 

• Attention to detail and a commitment to delivering high-quality work.
• Ability to work full-time, 40 hours per week.

Nice to haves:

• Are adaptable, innovative, and proactive.
• Ability to articulate ideas and concepts both visually and contextually.
• Marketing background/interest in marketing.
• Ability to work independently and manage time effectively.

If you are interested in an open position but feel you may not meet all the listed qualifications, we still encourage you to apply.

Terex Overview:

At Terex, we fully embrace the increasingly diverse world around us and strive to create an empowering and welcoming workplace culture. We are a $5 billion publicly traded global industrial equipment manufacturer of materials processing machinery, waste and recycling solutions, mobile elevating work platforms (MEWPs), and equipment for the electric utility industry. We are passionate about producing equipment that helps improve the lives of people around the world and providing our team members with a rewarding career and the opportunity to make an impact.   

While our operations are global, each office or factory is a close-knit community.  We value diversity, equity and inclusion, safety, integrity, respect, servant leadership, courage, citizenship, and continuous improvement.  It's an exciting time to be part of the expanding manufacturing sector - come join us!

Additional Information:

We see inclusion as a key to our success and are committed to actively foster a culture where every team member feels valued, listened to, and appreciated. We are committed to being fair and impartial in our decisions, ensuring equity within our workplace. As an Equal Opportunity Employer, employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting the Recruiting department (person or department) at Globaltalentacquisitions@terex.com 

The Company offers competitive salaries, advancement opportunities, and a full range of benefits, including paid vacation, 401(k), medical, dental, and vision.

Terex Corporation is an Equal Opportunity Employer and Affirmative Action Employer M/F/D/V.