Performance Marketing Executive

This role is for one of the Weekday's clients Salary range: Rs 500000 - Rs 800000 (ie INR 5 - 8 LPA) Min Experience: 3 years Location: Bangalore JobType: full-time We are looking for a driven Performance Marketing Executive who can execute at speed while developing a strong strategic lens.
In this role, you will work closely with senior performance leaders and cross-functional teams including creative, content, and strategy to deliver high-impact paid campaigns and scalable performance learnings.
Key Responsibilities Campaign Execution Manage day-to-day execution of paid campaigns across Meta, Google, LinkedIn , and other performance platforms.
Set up ad accounts, campaigns, ad sets, audiences, budgets, and bidding strategies.
Ensure quality control across creatives, tracking setups, and landing page journeys.
Monitor performance closely and optimize pacing to meet targets.
Testing & Optimization Run structured experiments across creatives, copy, audiences, and bidding approaches.
Analyze campaign data to identify performance drivers and improvement opportunities.
Document insights and build repeatable playbooks that can scale across multiple campaigns or clients.
Reporting & Insights Prepare weekly and monthly performance reports that clearly communicate insights, outcomes, and next steps.
Proactively identify risks, underperformance, or anomalies and recommend corrective actions.
Translate complex performance data into clear, actionable narratives for stakeholders.
Collaboration & Enablement Brief creative and content teams with clear, insight-led directions to improve ad effectiveness.
Collaborate with internal teams to automate reporting and streamline performance workflows.
Support pitches, case studies, and capability decks with performance insights and results.
Experience & Skills 3–5 years of hands-on experience in performance marketing (agency experience preferred).
Strong working knowledge of Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager .
Experience managing monthly ad budgets of ₹5L+ , optimizing across multiple funnel stages.
Solid understanding of how creative, copy, and audiences influence performance outcomes.
Mindset & Working Style High ownership and accountability with a proactive, solution-oriented approach.
Comfortable operating in fast-paced environments with changing priorities.
Curious, analytical, and eager to understand the “why” behind performance results.
Clear and confident communicator who can simplify data into meaningful insights.
Tech-savvy and adaptable, with the ability to quickly learn new tools and automation workflows.