Performance Media Lead

WHAT YOU'LL DO

As the Performance Media Lead, you contribute to added customer value, a strong brand and increased sales by driving sales growth through different digital performance channels. You work towards aligned and cross-functional goals, taking part in driving omni sales performance and customer centricity in all parts of your work by driving customer development & profitable sales growth for the region through digital channels and lead regional performance agency teams day-to-day to steer optimization of budgets and performance execution​

​You have strong analytical and strategic profile, possessing the skills to take data into action, including interpreting complex data, such as key performance indicators like click-through rates and conversion rates. You are a strategic thinker who is able to develop comprehensive media plans that are aligned with business goals, considering factors like target audience, competitive landscape, budget allocation and market conditions to achieve measurable results.​

​Key responsibilities​

• You are responsible for regional collaborations and regional agency teams (part of global teams), leading them to deliver according to customer, brand and media guidelines and goals, in collaboration with the global performance manager and channels experts.​

  
  

• Develop comprehensive media plans that align with overall business goals, and marketing objectives involving understanding the target audience, competitive landscape, and the most effective media channels to reach potential customers.​

  
  

• Drive regional SEO actions and steering of actions requires in sales market to drive customer growth, retention and sales.​

  
  

• Provide data-driven input on performance media spend and customer/revenue as part of the total media budget for the regional as part of the global yearly performance budget, revenue and traffic forecasts for the region.​

  
  

• You use data to analyze complex data to identify trends, make data-driven decisions and continuously optimize media campaigns and investments, using tools like Google Analytics, advertising platforms and other data analysis software.

  
  

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WHO YOU'LL WORK WITH

You drive the goals forward by collaborating within Media team, relevant cross functional stakeholders, and other colleagues in the Customer Activation & Marketing team.

WHO YOU ARE

To be successful in the role as Performance Media Lead, you should have strong analytical and strategic profile, possessing the skills to take data into action, including interpreting complex data, such as key performance indicators like click-through rates and conversion rates. You are a strategic thinker who is able to develop comprehensive media plans that are aligned with business goals, considering factors like target audience, competitive landscape, budget allocation and market conditions to achieve measurable results.​

​What you need to succeed:​

• Marketing, Communication or business degree/relevant qualifications.​

  
  

• Extensive knowledge in several performance channels operations and algorithms (SEM, Social, Affiliate, Display)​

  
  

• Broad digital marketing knowledge and a strategic thinker that understands the total view for growing brands and engaging customers.​

  
  

• Strategic experience of digital channels and their role in customer acquisition and retention.​

  
  

• Effective collaborator in working in cross functional role in different geographies.

  
  

WHO WE ARE​​

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ ​ 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ ​ 

WHY YOU’LL LOVE WORKING HERE ​​

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​​ 

• You will receive 25% off H&M Group brands; H&M, COS, Monki, Weekdays, Arket, & Other Stories 
• We are an inclusive company where you are encouraged to be yourself at work 

This is a full-time position, reporting to the Media Manager for India.

This position is based at the Support Office in Bangalore, Karnataka, India and requires existing permit to work in India.

Apply by sending in your CV in English as soon as possible, but no later than February 12th, 2026. Due to data policies, we only accept applications through career page.