PR & Communications Manager, India

What You’ll Do

• Own and execute Spotify’s integrated communications strategy for India, spanning consumer, corporate, trade, internal, industry, and policy communications, with a strong focus on elevating local creators and India’s creative economy
• Shape narratives that reflect India’s linguistic, cultural, and regional diversity while building a cohesive brand story that resonates both nationally and globally, acting as a key bridge between local priorities and Spotify’s global communications direction
• Serve as a trusted communications advisor to the India Managing Director and senior functional leaders, supporting strategic, reputational, and business-critical moments, and leading executive positioning and thought leadership
• Champion and protect Spotify’s brand in India through earned-first, creator-centric campaigns that drive discovery, fandom, and loyalty, in close partnership with content, editorial, marketing, influencers, tastemakers, and Spotify-owned channels
• Partner closely with Government Affairs and Policy teams to shape creative, creator-first policy communications, navigate Trust & Safety and sensitive content issues, and reinforce Spotify’s public position in a complex regulatory environment
• Lead high-stakes issues and crisis communications with calm judgment and global perspective, proactively identifying and managing reputational risks and opportunities in collaboration with regional and global stakeholders
• Provide communications leadership and oversight for emerging markets including Sri Lanka and Bangladesh, ensuring alignment with regional priorities and local relevance
• Drive internal, corporate, executive, and B2B communications with clarity and cultural sensitivity, connecting India-based teams and keeping the market visible across Spotify’s global ecosystem
• Work cross-functionally across Music, Podcasts, Product, Growth, Marketing, and Leadership to support business goals and deepen local impact
• Lead and develop a direct report and manage agency partners with creativity and discipline, ensuring high-quality, locally attuned, and globally aligned output

Who You Are

• You bring 12–15+ years of experience leading integrated communications across consumer, corporate, and policy contexts, ideally within music, media, tech, entertainment, or culture-led industries
• You thrive in complex, global, matrixed environments and know how to drive alignment through clear communication, strong stakeholder relationships, and sound judgment
• You are a strategic and adaptable storyteller, fluent across earned media, executive communications, influencer engagement, and integrated channel planning, tailoring narratives for diverse audiences, platforms, and languages
• You are creator-first and culturally fluent, with a deep understanding of how music, podcasts, and storytelling shape India’s culture, and how to elevate regional voices through brand storytelling and partnerships
• You bring calm, confidence, and decisiveness to high-pressure situations, with experience leading crisis and issues management across Trust & Safety, policy, content, and reputational matters
• You are a trusted advisor and low-ego collaborator who builds trust across teams, translates local market dynamics into insights for regional and global partners, and leads agencies and budgets with clarity, creativity, and impact
• You are well connected across Indian and South Asian media, influencer, and creative communities, with a strong grasp of the cultural, political, and business landscape
• You are a passionate, values-driven advocate for Spotify’s mission to unlock the potential of human creativity, energized by storytelling, inspired by creators, and motivated by meaningful impact

Where You'll Be

• This role will be based in Mumbai, India
• We offer you the flexibility to work where you work best! There will be some in-person meetings, but it still allows for flexibility to work from home.