Product Manager - Consumer App

This role is for one of the Weekday's clients Salary range: Rs 2000000 - Rs 3200000 (ie INR 20-32 LPA) Min Experience: 3 years Location: Karnataka JobType: full-time This is a high-ownership product role focused on building and scaling growth and monetization systems from the ground up for a global consumer mobile application.
You will work at the intersection of product, growth, and revenue—owning key levers such as retention, engagement, and subscriptions.
Over time, this role offers a clear path to owning the consumer business line and P&L .
This opportunity is ideal for a product leader with hands-on experience in global B2C mobile apps , who deeply understands growth mechanics and has successfully improved retention, engagement, and subscription funnels.
The Opportunity Build and shape a global consumer wellness product from an early stage High autonomy to experiment, iterate quickly, and drive measurable outcomes Clear growth path into Business Owner / P&L ownership for the consumer app Partner closely with founders on product, growth, and business strategy Participate in long-term value creation through equity participation Key Responsibilities Growth & Organic Acquisition Drive organic growth through product-led growth loops, referrals, virality, and funnel optimization Improve onboarding and activation flows to maximize early retention Collaborate with marketing on ASO and the install → activation → retention journey Engagement & Retention Own and improve D1, D7, and M1 retention, DAU/MAU, stickiness, and cohort performance Build lifecycle journeys, nudges, and re-engagement strategies to drive habit formation Identify user drop-offs and launch targeted experiments to improve engagement Subscription & Monetization Own the end-to-end subscription funnel: paywall → trial → conversion → renewal → win-back Improve LTV through pricing, packaging, and lifecycle optimization Run structured experiments across paywalls, offers, and monetization levers Product & Experimentation Build growth and monetization systems from scratch Own and prioritize the roadmap aligned to growth and revenue outcomes Drive a strong experimentation and A/B testing culture Work cross-functionally with design, engineering, data, and growth teams Analytics & Lifecycle Management Track and analyze key metrics: DAU/MAU, retention cohorts, conversion funnels, churn, LTV, and CAC Translate data insights into clear product decisions Hands-on experience with lifecycle tools such as CleverTap, WebEngage, Braze, MoEngage , or similar Requirements 3–6+ years of experience in B2C Consumer Mobile App Product Management Proven success driving organic growth, retention, and subscription revenue Experience working on global consumer apps at scale Strong understanding of engagement loops, lifecycle journeys, and retention mechanics Hands-on experience with lifecycle marketing and experimentation tools Strong analytical mindset with a bias toward experimentation and iteration Prior experience in wellness, health, or habit-forming products is a plus High ownership, builder mindset, and comfort working in ambiguity What Success Looks Like (First 6–12 Months) Measurable improvement in D7 / M1 retention and DAU/MAU Increased subscription conversion, renewal, and lifetime value High experimentation velocity with a clear growth roadmap Improved lifecycle engagement and user reactivation Tangible impact on organic growth and revenue