Search Engine Optimization Analyst

Role and Responsibilities:

• Perform ongoing keyword discovery, expansion, and optimization

• Research and implement search engine optimization recommendations

• Research and analyze competitor links

• Develop and implement link building strategy

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code

• Work with editorial and marketing teams to drive SEO in content creation and content programming

• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

• Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyze website analytics and PPC initiatives and campaigns

• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.

• Optimize copy and landing pages for search engine marketing

Requirements:

• 5 years of experience with Digital Marketing with SEO concepts.

• Solid understanding of performance marketing, conversion, and online customer acquisition

• In-depth experience with website analytics tools

• Experience with bid management tools

• Experience with A/B and multivariate experiments

• Knowledge of ranking factors and search engine algorithms

• Up-to-date with the latest trends and best practices in SEO and SEM

Skills:

• SEO

• SEM

• SMO

• Google Analytics

• Google Tag Manager

• Google Search Console

• UberSuggest

• MOZ