Web Analytics Specialist/Mgr

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

TheWeb & Testing Analystrole within theA.com DMe Analyticsteam at Adobe is focused on driving customer insights and analytics for the Digital Media business, specifically for Adobe's website,Adobe.com. This position requires expertise in web analytics, A/B and multivariate testing, and working with a variety of tools within theAdobe Marketing Cloudand Big Data environments.

Responsibilities:

Assess, interpret & analyze data to deliver insight and understanding of customer behavior on Adobe.com. Review test hypotheses, help develop comprehensive test plans and success metrics, performing quality assurance on test cells, and delivering a detailed analysis of the test results and create test summaries using both behavioral and voice of the customer analytics to provide actionable insights for key business collaborators.

Proactively identify and analyze trends within the data to understand visitor behavior, market dynamics, and site performance metrics. Use Adobe's analytics tools to analyze test results, provide interpretation and recommendations to aid marketing decision making.

Partner with Marketing, Finance, Product team and eCommerce teams to support RTB process, Launch measurements etc. Ability to understand different Adobe data sources to drive all the cross-surface journey optimization.

Partner with Data engineering team to build comprehensive reports and dashboards to visually communicate key insights, deliver findings in a clear format. Make complex findings easily understandable, by highlighting key takeaways and actionable recommendations.

• Bachelor's degree required along with practical business experience in analyzing data. MBA or equivalent in a quantitative field like Economics, Statistics, Engineering, or IT a plus
• Experience in analytics and/or marketing analytics. Experience in B2C and eCommerce is preferred.
• Experience with web analytics tools such as Adobe Analytics (strongly preferred), CJA, Google Analytics, or Core Metrics
• The candidate should be proficient in programming languages such as R, Python, or SQL for data extraction and data integration tasks.
• Expert in AB testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to extract relevant business insights across multiple tests.
• Knowledge of test design and combining disparate data sources is a plus.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

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