Website Content Specialist (Contractor - 2 months)

Website Content Specialist At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience.
This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals, and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways.
And we make this lofty standard a reality by fusing strategy, data, design, and technology together to arrive at solutions that set the bar higher for everyone.
We use these values to fuel superior results: Lock arms We forge relationships that make our impact 1,000x stronger.
This means working across departments and engaging both our clients and our communities to deliver the greatest good.
Show hustle We’re not ones to sit on our hands and wait.
Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.
Embrace change From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.
Elevate empathy We listen before we take action.
This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.
Never settle We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.
But enough about us.
Let’s talk about you.
We are looking for content strategy execution partner, not just a copywriter.
Content Specialist (Website) to support the development and optimization of website content.
The role requires a strong understanding of content structure, SEO, and user intent, along with the ability to create and refine copy that aligns with existing content and business goals.
     What you’ll do: Content Structure  Understand the existing and proposed website architecture, content hierarchy, and user journeys  Ensure content consistency across the site in terms of tone, messaging, and structure    Content Creation & Optimization  Write and edit website copy and identify imagery that not only aligns with brand voice and existing content but also fits the proposed new structure for the webpages.
   Optimize content for SEO, including keyword integration, internal linking, and on-page best practices  Refresh and improve existing content to enhance clarity, relevance, and performance  Proactively raise risks and dependencies in a timely manner    SEO & Performance Thinking  Clear understanding of integrating SEO elements (heading structure, page hierarchy, internal linking, URL structure to the content etc)  Create content with both users and search engines in mind     Collaboration & Feedback  Present content rationale clearly and be open to feedback and iterations  Incorporate feedback constructively while maintaining content quality and strategy Who you are: 3–6+ years of experience in website content, content strategy, or SEO-led content roles  Has worked on content-heavy or marketing websites  Comfortable balancing strategic thinking with hands-on writing  Detail-oriented, organized, and collaborative    What you bring: Core Skills  Strong website copywriting and editing skills  Solid understanding of content strategy and information architecture  Working knowledge of SEO best practices (on-page SEO, search intent, keywords, internal linking)  Ability to align new content with existing content and brand voice  Clear understanding of CMS platforms (e.
g., WordPress, Webflow, Contentful, sitecore)  Strategic & Analytical Thinking  Ability to think in terms of user journeys, funnels, and content ecosystems  Attention to detail while maintaining a big-picture perspective  Comfortable auditing existing content and making improvement recommendations  Collaboration & Communication  Clear written and verbal communication skills  Proactive in raising questions, dependencies, and content needs  Open to feedback and comfortable working in iterative environments  Tools & Nice-to-Have Skills  Familiarity with SEO tools (e.
g., Google Search Console, Ahrefs, SEMrush, Screaming Frog)  Basic understanding of UX writing principles  Experience working with designers and developers on website projects