At Infobip, we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights.
Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 75+ offices on six continents, Infobip’s platform is used by almost 80% of the population, making it the largest network of its kind and the only full-stack cloud communication platform globally.
Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.
Why This Role is Important:
Having a Senior Integrated Marketing Specialist based in the MENA region is crucial due to the lack of a dedicated local expert who understands the unique market dynamics across these diverse regions. This role will provide vital insights into regional preferences and cultural differences, enabling more effective and targeted campaigns across MENA. Additionally, addressing language and cultural nuances—will ensure that messaging resonates authentically with audiences. This position will also foster stronger relationships with key Infobip stakeholders in MENA, building trust and collaboration that are essential for sustainable growth.
Responsibilities:
- Collaborate with stakeholders to identify market solutions, verticals, events, industry bodies, associations, and accounts across MENA to boost brand position, digital presence, and lead generation.
- Align the marketing plan with both regional and global marketing objectives, as well as MENA revenue goals.:
- Work with Partner Marketing and Growth teams to plan and execute direct and indirect lead generation marketing initiatives within MENA.
- Work with the regional marketing team and content manager to develop key messaging and content aligned with event objectives and HQ strategies.
- Support regional PR efforts to secure media exposure at high-profile events across Europe, MENA, and Africa.
- Contribute to HQ-driven initiatives that are relevant to the MENA region.
- Maintain a balanced quarterly budget, accounting for business seasonality across MENA.
- Participate in developing annual marketing plans and associated budgets for MENA Marketing.
- Manage EMEA revenue stakeholders through continuous collaboration and feedback sessions.
- Align reports with EMEA Marketing objectives and KPIs, illustrating their contribution to revenue targets.
- Develop regional performance reports, identifying areas of excellence and those needing improvement.
- Provide support for material translation and localisation where necessary.
- Work with the Regional Social Media Manager to promote webinars and third-party events across MENA.
- Organize events end-to-end, including budget management, price negotiation, coordination with local sales, and MENA and HQ marketing teams, and oversee branding and logistics.
- Develop and execute an MENA-wide events plan and calendar, including webinars, industry conferences, business breakfasts, executive dinners, virtual events, and partner events.
- Partner with PR, Social Media, and Content teams to deliver campaigns that support brand awareness and thought leadership while meeting regional requirements and performance indicators.
Role Requirements:
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
- 4-7 years of experience in a marketing role, ideally within the MENA region, with a focus on integrated marketing, digital marketing, or event management.
- Fluent in English
- Proficiency in marketing tools and platforms (e.g., Salesforce, Jira).
- Experience with content creation and management..
- Experience in budget management and resource allocation.
- Ability to adapt to evolving market conditions and business needs across MENA.
- Strong problem-solving skills to address challenges and implement impactful marketing strategies.
Infobip employees are people with diverse backgrounds, characteristics, and experiences that share the same passion and talent that helps us achieve our mission. That's why Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status, or any other part of one's identity.
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