Manage the assigned sales team, coverage area and products. Ensure that effective supervision and management of all aspects of sales channel stream and area.
• Closely involved in sales target planning for all categories.
• Customer Relationship management
• Customer account review and strict follows up on collection.
• Customer Business review on regular basis
• Ensuring OSA
• Execution of Promotional activities & interventions in the stores
• Focusing on growing and developing existing customer, together with generating new business
• Forecasting and OTIF deliveries
• Handling the team of two salesman and 8 merchandisers
• Market study and sales plan
achievement
• Responsible for the development and achievement of sales targets
• Shooting category wise target
• Timely collection of payment • Monitoring competitor’s activities
• Motivating salesman and merchandiser to get maximum out of them.
• Negotiating & closing promotions / special activities with the customer.
• Outlet wise target plan
• Payment collection with proper follow-up finance & salesman
• Planning and executing Secondary activations/ National promotions
• Planning Extra Outlet promotions
• Proper utilization of VGR budget and implementation of tactical activations.
• Provide monthly task plan to sales and ensure
• ROI for doing business
• Sales growth plan and Ensuring all SKU’s distribution across the entire outlets.
• Train salesmen and merchandisers for maximum efficiency
• Attrition Percentage
• Budget Variance(Target Achievement)
• Business Growth for the company
• Customer Business Planning
• Payment Collection
• Value Target • Market activity implementation as per business needs
• Negotiation – Internal and external
• New Product Development(Listing)
• NPD listing
• OSA
• Sales achievement
• A minimum of 7 years’ experience in similar role in the assigned market with management of Ice Cream Sales team in Modern Trade / Co-Ops division.
• Bachelor degree in business or management related field.