To achieve the commercial objectives and targets in the assigned area/territory from different channels: building effective business relationships, enhancing brand visibility, and promoting Company’s products and services. Carries marketing campaigns and promotions and increases the market share in line with set measures and Company’s adopted policies and procedures.
1. Achieves and exceeds the set sales targets in the assigned area/territory; constantly reviews financial data to evaluate performance; identifies shortages, determines root causes, recommends changes to line manager, and implements corrective measures accordingly.
2. Identifies new opportunities to manage/maximize sales adopting different channels such as existing/new travel agencies, corporates and online portals in the assigned area.
3. Carries field visits to identify key contacts and decision makers in travel agencies.
4. Makes appointments and conducts meetings to educate and influence them promote Airline products and services.
5. Develops/maintains effective business relationships with travel agencies, GSAs, government departments, ministries, tourism companies, as well as individual agents and trade companies, to increase distribution, enhance business and grow sales.
6. Builds/maintains rapport with stakeholders and key customers in the respective area with an accurate database.
7. Conducts field visits, bench-mark analysis to keep abreast with competitors’ position, market conditions, and customer needs affecting market trends.
8. Prepares timely sales performance reports for the line manager to agree on necessary action and ensure required load factors.
9. Recognizes the unique needs of the assigned territory versus Airline’s products and services; evaluates flights and fares with Sales Manager/Revenue Management Team, identifies new route opportunities and recommends the same to line manager with a proper business case.
10. Provides support and necessary guidance/training to sales agents on new products, systems and preferred sales techniques needed to promote the Airline/ Brand in the respective area.
11. Collaborates with line manager, Marketing & Corporate Communications, to coordinate marketing campaigns and activities such as road-shows, trade presentations, and FAM trips to ensure increased branding visibility.
12. Liaises with the E-Business team to promote online sales and increase ancillary revenue through directed sales activities.