Insights Executive NC

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry 
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

ROLE POSITIONING AND OBJECTIVES

• The role will be supporting the Insights team in carrying out consumer, customer and competitor insights and foresights. This role will identify, commission, and govern research studies which facilitate in understanding/ decoding the business and consumer landscape. 

Reports to: Insights Lead APMEA West

Geographic Scope: Asia Pacific, Middle East, South Asia and Central Asia

WHAT YOU WILL BE ACCOUNTABLE FOR

• Bring the consumer perspective to marketing decision making by carrying out analysis and research activities (qualitative & quantitative incl. digital analytics) to provide insights/foresights and recommendations
• Scope and gather context from end market in collaboration with Insights team to develop optimal research/analysis approaches catering to business need for time & cost efficiency
• Identify ideal methodology and provide oversight on the data collection process, analytic work plan and narrative framework to ensure useful insights are generated to support business needs
• Handle external agencies for the execution of consumer research projects and syndicated studies ensuring on-time - in full delivery of outputs at defined quality standard that deliver to initial scope and business objectives
• End-to-end management facilitation of research projects as required (including questionnaire design, programming, execution)
• Analyze & integrate data from multiple researches to provide deep dives which enable understanding of evolving consumer behavior and facilitate in strategic business decisions
• Effectively manage exacting project timelines for a fast-paced business environment
• Translate data & information into impactful insights & foresights and convey analysis and recommendations via presentations and written reports to internal partners.
• Identify and propose improvement opportunities in current process to improve the effectiveness of the generation of consumer, customer & competitor insights.
• Continuously strive to improve current tools and methodologies to improve analysis of information.
• Drive team synergy and satisfaction, provide feedback for performance improvement and develop the resources into successful leaders
• Ability to connect consumer insight to commercial reality to identify opportunities for driving category growth agenda

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Degree in Marketing, Business Administration, Social Sciences, Analytics or related field.
• At least 3 years prior experience within a similar role – Market research / Consumer insights / Brand Management / Category Management
• Experienced in handling and carrying out a range of qualitative and quantitative research
• Advanced understanding of research methodologies and proven analytic skills including ability to synthesize information, identify trends, reduce complexity, and identify key opportunities.

BENEFICIAL

• Agile insights techniques and consumer journey mapping experience

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.