Responsibilities Lead the development of data and insights for all Beverages categories. Be a resource for marketing (BU) for developing consumer and market place insights to sustain competitive advantage for all PI Beverages brands. • Support management/brand teams on categories and brand performance • Provide regular updates to management/brand teams on volume/KPIs and share in a competitive context. • Be involved with Marketing team and advertising agencies in developing and evaluating advertising campaigns (lead copy testing) • Evaluate advertising, positioning and platform effectiveness for all brands and feedback into the advertising development process • Develop protocols for evaluation and monitoring of all types of innovation • Support deeper analysis of the business issues in specific areas with the brand teams • Identify, integrate and synthesize category and consumer insights, to segment and target opportunities for New Product Development • Highlight areas of opportunities in segments, new categories, pricing of packs etc. • Provide analysis to Bottlers and Sales teams on categories/brand/franchise • Provide regular diagnostics to Bottler/Sales teams on volume/KPIs and share in a competitive context and identify opportunities for growth. • Develop protocols for evaluation and monitoring of all types of launches • Support deeper analysis of the business issues in specific areas with the Bottler/Sales teams. • Build Capability with Brand Teams and Research Agencies in fact-based Marketing • Improve understanding and usage of Retail Audits, CTS and Copy testing. • Support training and data integrity to improve usage across the organization. • Improve Best Practices and sharing of results to improve collective knowledge in the organization. • Build Research processes, systems and protocols. • Own and improve Briefing process to the research agencies. • Ensure quality of fieldwork and consolidation of reports against briefs. • Define and drive action standards with the brands teams and facilitate the development of research expertise across teams and ensure the staff are equipped with the organization’s best practices in research. • Evaluate agency proposals based on methodologies and cost and manage the research budget for the entire portfolio. • Organize and own analytical presentations to brand teams based on research conducted. • Introduce new research and insights initiatives internally and amongst partner agencies. • Facilitate continuous improvement in the level of service and quality outputs provided by key suppliers by ensuring consistency in approach and deliverables • Work on Revenue Management • Focus on Shopper/Consumer architecture in order to jump start the RM journey • Design and conduct key researches to get main insights into pricing, packs and occasions • Ensure suppliers are selected as per the GCS process and execute their duties as expected of them. Qualifications Knowledge: • MBA from a reputable local or international university • Must be skilled in analysis and problem solving and have excellent project and financial management skills Experience: • FMCG background • 6-7 years of work experience • Brand marketing/insights/CRM experience Competencies: • Driving for results • Collaborating & Influencing Skills • Creating an Inclusive Environment • Strong and Strategic analysis capability for driving the future strategy. • Analytical & Innovative thinking leading to flawless execution of tasks. • Understanding the 4Cs (Consumers, Customers, Competitors, Channels) to develop sound insights and action plans • Agency Leadership