Role: Head of Digital Consumer Finance
Location: Abu Dhabi
Role Purpose:
Key lead working with of Head of Digital & Innovation on launch of new innovative Digital Consumer Finance product which include Buy Now Pay Later (BNPL), end use defined finance (Rental / Education etc.) and drive distribution of this product through strategic partnership which help the bank in further growing the balance sheet and enhance the Brand value.
This role demands the incumbent to be responsible for managing the product implementation end-to-end and responsible for driving new acquisitions which contribute 10 to 15% of Retail Asset sourcing, build balance sheet of AED 1Bn.+ in next 2 to 3 years and annuity income in the form of AED 100 MM+ revenue resulting into value for our shareholders and innovative products for our customers. Collaborating with cross-functional teams, partners and other external parties to innovate and drive economic value out of our digital investments.
Key Accountabilities of the role
Strategic Planning and Execution:
- Develop and execute implementation plan for launch of digital consumer finance aligned with bank's objectives
- Conduct market research and competitor analysis to identify opportunities and threats
- Collaborate with cross-functional teams to integrate digital consumer finance products into the overall business plans
Product Development and Management:
- Lead product development, launch, and lifecycle management of digital financial products (e.g., Finance incl. BNPL, end use defined finance, covered cards, savings accounts)
- Collaborate with IT to design and deliver user-friendly digital platforms and interfaces
- Ensure compliance with regulatory requirements and risk management frameworks
Business Growth and Revenue:
- Drive business growth through digital channels, achieving revenue targets
- Develop and execute pricing strategies for digital financial products
- Monitor and analyze key performance indicators (KPIs) to optimize digital consumer finance offerings
- Build Balance sheet of AED 1 Bn. in next 2 to 3 years, annual revenue of AED 100 MM+ and contribute to 10 to 15% of Retail Asset sourcing.
Partnerships and Collaborations:
- Foster partnerships with fintech companies, other ecosystems which can enable accelerating customer acquisitions.
- Identify opportunities for collaborations and strategic investments
- Represent ADIB Bank in industry forums and conferences
Risk Management and Compliance:
- Ensure compliance with regulatory requirements (e.g., PSD2, GDPR, UAE banking regulations)
- Collaborate with risk management teams to identify and mitigate potential risks
- Develop and implement policies and procedures for digital consumer finance
Stakeholder Engagement:
- Communicate digital consumer finance strategies and plans to stakeholders (e.g., senior management, board members)
- Collaborate with internal stakeholders (e.g., marketing, IT, operations) to support digital consumer finance initiatives
- Develop and maintain relationships with external stakeholders (e.g., regulators, fintech companies)
Innovation and Emerging Trends:
- Stay up-to-date with emerging trends and technologies in digital consumer finance (e.g., blockchain, AI, mobile payments)
- Identify opportunities for innovation and experimentation
- Collaborate with innovation teams to develop proof-of-concepts and pilots.
Specialist Skills / Technical Knowledge Required for this role:
Technical Knowledge:
- Digital Banking Platforms
- Cloud Computing (AWS, Azure)
- Data Analytics
- API Integration
- Mobile Banking and Payments
- Artificial Intelligence (AI) and Machine Learning (ML)
- Digital Identity and Authentication
Skills:
- Strategic Planning
- Partnership Development
- Digital Transformation
- Risk Management
- Project Management (Agile)
- Communication and Stakeholder Management
- Customer-Centric Design
- Data-Driven Decision Making
Previous experience:
- 15+ years of experience in managing digital products preferably consumer finance or BNPL.
- Experience in digital transformation and innovation
- Background in fintech, payments, or digital lending
- Experience with cloud-based technologies and API integration
- Familiarity with data analytics and visualization tools
- Experience with agile development methodologies
- Financial services experience
- Fintech and payments experience
- Digital lending and credit experience
- Mobile banking and payments experience
- E-commerce and digital commerce experience
- Regulatory body experience
- International experience or exposure to global markets
- Bachelor's degree in business, Finance, Computer Science, or related field; Master's degree or MBA preferred
