Lead Generation Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a Managed Service Provider (MSP) delivering IT support and technology management services to small businesses. They manage day-to-day IT infrastructure, including email systems, cloud software, endpoints, and foundational workstation environments, helping organizations operate securely and efficiently.

Location
Fully remote | 9 AM - 5 PM EST

Role Overview
The Lead Generation Manager will own the strategy and execution of all top-of-funnel lead generation efforts for the business. This role is responsible for building, managing, and optimizing multiple demand channels while ensuring a clean, consistent handoff of qualified leads to the sales team.

The role is a hands-on growth position focused on demand creation rather than sales or customer support. It requires strong experience in B2B services marketing, a clear understanding of ideal customer profiles, and the ability to operate independently while collaborating closely with sales leadership.

Key Responsibilities

• Design and execute lead generation campaigns across paid advertising, email outreach, list building, outbound campaign preparation, and campaign-driven content such as blog and social media posts

  
  

• Build and manage lead funnels that attract and convert the right MSP customer profiles, prioritizing lead quality over volume

  
  

• Collaborate with internal stakeholders to support campaign-specific landing pages, ensuring aligned messaging, clear calls-to-action, and smooth funnel entry

  
  

• Continuously test and refine messaging, audiences, and campaign structures to improve performance and efficiency

  
  

• Own the full top-of-funnel process from first touch through lead qualification readiness

  
  

• Ensure leads are properly prepared and routed to sales representatives for follow-up and closing

  
  

• Partner closely with sales to align on ideal customer profiles, lead quality standards, and campaign feedback

  
  

• Maintain accurate lead tracking and attribution within the CRM

  
  

• Monitor key performance metrics, including lead volume, conversion rates, and cost per lead

  
  

• Provide regular performance summaries and insights to leadership, highlighting wins and areas for improvement

  
  

• Partner with internal stakeholders to ensure lead generation efforts support overall growth goals without creating delivery bottlenecks

  
  

• Stay current on small business and MSP industry trends and adjust targeting and messaging accordingly

  
  

Qualifications

• 3–5 years of experience in B2B lead generation, demand generation, or growth marketing

  
  

• Experience marketing service-based or technical offerings, with MSP, SaaS, or IT services preferred

  
  

• Proven ability to manage and optimize multiple lead generation channels simultaneously

  
  

• Strong understanding of B2B funnels, lead qualification, and attribution

  
  

• Comfort working with CRMs and marketing tools to track and analyze performance

  
  

• Strong written and verbal English communication skills

  
  

• Highly independent and accountable with a strong execution mindset

  
  

• Focused on sustainable growth rather than vanity metrics

  
  

• Organized, analytical, and proactive in problem-solving

  
  

What Success Looks Like

• A consistent flow of qualified leads aligned with company capacity and growth goals

  
  

• Clean CRM data with clear visibility into lead sources and performance

  
  

• Strong alignment and trust between marketing and sales teams

  
  

Opportunity
This role offers the opportunity to own and shape the company’s lead generation engine end-to-end, with direct impact on growth and revenue. The Lead Generation Manager will work closely with leadership, gain deep exposure to B2B services marketing, and play a critical role in building scalable, sustainable demand in a collaborative environment.

• Fill in the application form

  
  

• Record a video showcasing your skill sets