Analyst-Data Analytics

B30 Analyst, Digital Measurement & Analytics

You Lead the Way. We’ve Got Your Back

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities, and each other. Here, you will learn and grow as we help you create a career journey that is unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you will be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we will do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

Functional Description

American Express is on a journey to provide the world’s best customer experience every day. American Express Global Commercial Services (GCS) is the Global leader in the Commercial Payments Solutions space and subsequently continues to be an exciting and fast-growing segment. The Corporate Program Product Development (CPPD), within Global Commercial Services, is focused on designing and delivering a seamless Commercial digital experience that drives customer engagement as well as business growth. The team’s scope ranges from UX design, development of web/mobile experiences and collaboration with Blue Box wide colleagues to drive digital engagement. Create digital experiences that enhance our customers’ lives at every touchpoint.

The Digital Measurement & Analytics team (DMA) team is a part of CPPD team and delivers digital analytics and insights for the GCS suite of digital products & platforms. The team is responsible for innovating and transforming the process to measure and understand the customer behavior towards our digital tools and products. We are responsible for deepening Client engagement through our digital BCA product. The team’s mission is to dramatically increase adoption and frequency of usage through a combination of in-depth insights, superior user experience and compelling features and functionality.

Purpose of the Role

Deliver actionable insights for GCS Digital Product Experiences by democratizing digital data, measuring product performance, conducting customer behavior deep dives and go-to-market segmentations. The role requires exhibiting a high level of expertise in driving decisions backed by data insights, strategic and advanced analytics, and data techniques. He / She will drive improvements in generating data driven actionable strategies to enable business growth initiatives. 

How will you make an impact in this role?

In this role, the incumbent will be part of Digital Measurement & Analytics team. He / She will apply advanced analytics to drive segmentations, develop KPIs, models and strategic analytics to solve key business opportunities. This will be achieved through a close collaboration with the digital product teams, marketing, servicing, technologies, and field teams. He/She will– design measurement framework, conduct behavioral deep dives using Amex closed loop data to uncover product improvement opportunities, enable experimentation (AB Testing), work with leadership to define product strategy and maintain product performance reports/dashboards. This role requires candidates with analytical bent of mind and exceptional quantitative, problem-solving, and business story-telling skills.

Responsibilities

• Perform in-depth data analysis to deliver strategic priorities focused on the product roadmap for Small/Medium Business & BCA
  • Define KPIs to measure the efficiency of digital channels/products and develop customer segmentation to drive “adoption and engagement” for AXP customers.
  • Power in-depth strategic analysis and provide analytical and decision support by mining digital activity data along with AXP closed loop data.
  • Gain deep functional understanding of the GCS digital channels over time and ensure analytical insights are relevant and actionable.
• Evaluate impact on business of different strategies/initiatives and generate insights and recommendations to fuel business growth.
• Analyze, deep dive, explore to identify data gaps and problem solve them by collaborating across teams.
• Detailed execution of the development, validation and implementation of statistical projects, new digital data feeds and automated reports.
• Work with product and marketing teams across product/campaign lifecycle – to do pre and post launch assessments.
• Build partnerships with internal partners such as Product, Product Dev, Marketing, UX teams, Technologies & Marketing.
• Empower self-serve by creating insightful reports and automated dashboards using powerful visualization techniques (Tableau) and infographic tools
• Continuously broaden and strengthen knowledge of advance analytical methods and tools to further evolve our analytical practices. 
• Build a culture of learning, insight, inspiration, and collaboration

Critical Factors to Success

Business Outcomes:

• Empower BCA digital experience by providing comprehensive data driven digital insights by standardizing performance tracking & innovating measurement techniques.
• Deliver on GCS digital insights & measurements by contributing to GCS Digital Experience & Platforms goals
• Design and measure the impact of various digital initiatives and report results to leadership
• Empower data driven decisions in product development by providing useful insights
• Banking domain knowledge is preferred.

Leadership Outcomes:

• Put enterprise thinking first, connect the role’s agenda to enterprise priorities and balance the needs of customers, partners, colleagues & shareholders.
• Lead with a digital approach and deliver the world’s best customer experiences every day
• Lead with an external approach, challenge status quo and bring continuous innovation to our existing offerings
• Demonstrate learning agility, make decisions quickly and with the highest level of integrity

Experience

• 2-4 years of experience in analytics, business reporting & business intelligence
• Experience in digital domain preferred

Academic Background

• Advanced degree in business administration, computer science, IT, or Information management from premium institutes

Functional Skills/Capabilities

• Strong strategic thought leadership and critical thinking skills with ability to solve unstructured and complex business problems
• Excellent written and verbal communication, presentation, and storytelling skills at multiple organizational levels.
• Ability to build & leverage relationships and influence broadly across the organization
• Results driven with strong project management skills, ability to work on multiple priorities.

Technical Skills/Capabilities

• Data manipulation – large & complex data sets
• Analytics
• Tagging and Segmentation
• Business Intelligence & Visualization
• Machine Learning & AI
• Statistics & Hypothesis Testing & A/B testing
• Basic understanding of Agile product development

Knowledge of Platforms

• Big Data – Cornerstone, Hadoop, Pig, Hive, MapReduce
• Proficient in MS Office especially excel and power-point. Figma, Full Story
• Digital Tracking – Adobe Analytics, Clickstream, Heap Analytics.
• Visualization – Tableau

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives