Job title: eCommerce SEA Analyst
Location: Hyderabad
About Sanofi:
At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.
Key Responsibilities:
Strategic Input & Coordination: Collaborate closely with the US eCommerce Performance Marketing lead to define SEA strategies aligned with the US marketing roadmap (brands) and sales targets. Provide regular input to ensure a cohesive strategy is implemented.
Performance Insights & Recommendations: Act as a strategic partner, analyzing SEA performance and providing actionable recommendations to US stakeholders. Highlight opportunities for optimization, growth based on data-driven insights and performance trends.
KPI Framework & Reporting: Provide regular performance reports with insights and strategic action plans.
Market and Competitive Analysis:Monitor local market trends and competitors, offering strategic recommendations on how to adapt campaigns and bidding strategies to maintain competitive advantage in the eRetailer space with a primary focus on Amazon.
Data Analysis & Shopper Insights: Translate category/channel data into actionable shopper insights, identifying key trends and opportunities for expanding campaign effectiveness.
Campaign Optimization Strategies: Recommend and oversee optimization of bidding strategies, keyword selection, and campaign targeting, utilizing available tools and automation features.
Reporting of Performance: Regularly update to the US team on SEA performance, offering insights into market trends, scope expansion opportunities, and overall performance.
Qualifications:
Extensive experience in eCommerce search advertising, particularly on eRetailer platforms such as Amazon and Walmart, with a deep understanding of global market trends.
Strong communication and collaboration skills, with the ability to provide strategic recommendations to cross-functional teams and leadership.
Experience in developing and implementing strategic performance marketing frameworks, including KPI definition, dashboarding, and performance analysis.
Proficient in data analysis tools and reporting, with a focus on providing actionable insights and driving performance improvements.
A proactive problem-solver with a strategic mindset who can balance long-term vision with day-to-day execution.
Experience with DSPs, programmatic advertising, or digital media agencies is a plus.
Experience:
Significant experience in digital media, particularly in performance marketing for eCommerce, with expertise in Amazon search ads, DSP, and/or similar platforms for large brands.
Consulting experience or previous roles within digital advertising companies (Amazon, Google, etc.) are advantageous.
Pursue Progress. Discover Extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!