Marketing Manager - D2C

This role is for one of the Weekday's clients Salary range: Rs 1500000 - Rs 2000000 (ie INR 15-20 LPA) Min Experience: 7 years Location: Delhi JobType: full-time The Marketing Manager – D2C will own end-to-end brand.
com growth across acquisition, conversion, and retention.
This role is responsible for building an always-on content and social engine, optimizing website user journeys, and driving qualified enquiries/bookings and repeat usage through data-driven marketing initiatives.
Candidates from any D2C brand or consumer internet company are welcome, provided they have directly owned brand.
com performance and conversion outcomes.
Key Responsibilities1) Brand.
com Growth Ownership (Core Responsibility) Take full ownership of brand.
com funnel performance—from landing pages and service/package pages to enquiry and booking conversion.
Build and execute monthly growth plans focused on traffic, conversion rate optimization, and retention.
Improve core metrics including sessions, conversion rate (CVR), qualified leads, CAC efficiency (where paid media is used), and repeat conversions.
2) Acquisition Strategy (Organic-Led, Paid-Ready) Drive traffic through multiple organic and partnership channels, including: SEO-led content and landing pages Social media content driving website traffic Influencer and UGC collaborations Partnerships and affiliate-style initiatives (where relevant) Coordinate with performance teams or agencies on search, social, and remarketing campaigns when budgets are allocated.
3) Website Journeys & Conversion Rate Optimization (CRO) Map and optimize the full user journey: discovery → consideration → enquiry/booking.
Own and prioritize a CRO backlog including A/B testing and UX improvements across: CTAs, forms, page flows, trust signals, FAQs, pricing and offer communication Use behavioral analytics tools to identify drop-offs and continuously improve conversion.
4) Retention & Lifecycle Marketing Build and own retention strategies for both leads and customers, including onboarding, nurture, abandonment, and win-back journeys.
Define cohorts and segments for remarketing and lifecycle communication.
Coordinate execution across email, WhatsApp, push notifications, or other available CRM channels.
5) Content Marketing & Social Engine Develop a content strategy that directly supports brand.
com growth, including SEO clusters, blogs, guides, FAQs, and service pages.
Own the social media content calendar and formats such as reels, stories, testimonials, UGC, and brand narratives.
Ensure all content is designed to drive traffic, engagement, and conversions—not just reach.
6) Analytics, Tracking & Reporting Own dashboards and weekly reporting covering traffic sources, funnel performance, cohort movement, CAC (if applicable), and campaign ROI.
Partner with product and tech teams to ensure accurate event tracking, attribution, and measurement.
Candidate ProfileMust-Have Proven experience owning brand.
com growth for a D2C brand or consumer internet business.
Strong understanding of marketing funnels, landing pages, CRO, and analytics.
Experience with remarketing, cohort analysis, and lifecycle thinking.
Strong execution capability with the ability to plan, coordinate, and deliver measurable outcomes.
Nice-to-Have Experience scaling brand.
com growth from early-stage (0→1) or growth-stage (1→10).
Hands-on exposure to performance marketing, even if supported by agencies.
Background in subscription, retention-led businesses, consumer apps, or ecommerce.
Tools & Platforms (Preferred) Google Analytics (GA4), Google Search Console Microsoft Clarity or Hotjar Meta Ads Manager, Google Ads (remarketing exposure) CRM tools such as WebEngage, MoEngage, or CleverTap Familiarity with Shopify or WordPress (helpful but not mandatory) Success Metrics (KPIs) Growth in brand.
com sessions and qualified enquiries/bookings Improved website conversion rates and reduced funnel drop-offs Increased retention and repeat conversions through CRM and remarketing Growth in organic traffic and content-led conversions Improved lead quality and overall funnel efficiency Key Skills: Marketing · D2C Growth · Performance Marketing · Brand Marketing · Google Ads · CRO · Analytics · Lifecycle Marketing