Senior Specialist, Retail Operation / Mobile

Purpose of the Job:

To increase revenue through the channel by developing and implementing a worldwide channel program. Also to drive all initiated campaigns into channel and other partners and leveraging Partners for other marketing activities.

Key Objectives:

Prioritizing within and across channels and customers to take full advantage of all Samsung initiatives and activities in the marketplace. Delivering channel / shopper strategies and plans to create shopping experiences that surprise and delight the shoppers while helping the customers achieve category growth.

Position Responsibility:

• Identify present situation and needs for channel marketing for Samsung and in each of its affiliated channel partners, understanding the needs of each location.
• Develop and implement a worldwide channel marketing program including strategy, levelling and deliverables that meets the needs and can be executed.
• Identify the appropriate localization of the channel marketing program and agree this with each location, setting expectations for both parties.
• Collect all market data needed such as Sell-in, Sell-out and Sell-through and PSI reports needed to be uploaded on company system for analysis and market insight.
• Understand deviations from the agreed strategy and address these with the marketing teams, escalating as necessary
• Serve as an interface between Corp Marketing, Strategic Alliance Sales and Channel Marketing organization.
• Provide proactive support to recruit and replace Field Force Team, as well as improving the performance of existing partners.
• Work closely with Field Force Team to ensure successful execution of campaigns and programs on a country level
• Provide ROI analysis of investments and success measurement of programs.