Job Description
•Develop a comprehensive loyalty program strategy specifically tailored to the services offered by the company.•Align loyalty program objectives with customer retention, transaction frequency, cumulative value, and overall business growth goals.•Oversee the design and management of the reward structure, ensuring it aligns with customer preferences and company profitability goals.•Create and executing initiatives to increase customer engagement, satisfaction, and loyalty through the loyalty program.•Develop targeted retention campaigns to reduce churn and increase customer lifetime value.•Work with Information Technology professionals to identify and implement cutting-edge technologies to optimize the loyalty program's functionality.•Collaborate with the IT team to ensure seamless integration of technology solutions with the loyalty platform.•Develop and implement digital loyalty solutions which often involves creating a system where customers can earn points digitally for their transactions and these points can then be redeemed through various digital means.•Conduct market research to understand customer preferences and industry trends in loyalty programs within the remittance industry.•Stay abreast of technological advancements and emerging trends that could enhance the loyalty program's effectiveness.•Leverage the data analytic tools to analyze customer behavior, transaction patterns and measure the ROI each of the program•Implement monitoring mechanisms to track the performance of the loyalty program against predefined KPIs.•Leverage data for segmentation of customer based on the parameters for ROI and target specific customer groups with relevant promotions and incentives•Explore and implement API integrations with external partners to expand the loyalty program's offerings.•Establish strategic partnerships with potential partners to enhance program benefits for the customers•Collaborate with UX/UI designers to optimize the user experience of loyalty program interfaces.•Ensure seamless and appealing designs that encourage user engagement.•Implement robust security measures to protect customer data and transactions within the loyalty program.•Ensuring that all programs to be complied with Central Bank of Kuwait guidelines.•Ensuring compliance with relevant data protection and privacy regulations.•Conducting training sessions for internal teams to ensure a clear understanding of the technology aspects of the loyalty program.•Communicating technological updates and enhancements to program participants and to team members from time to time.
