Sales Development Representative - LATAM

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.

We are looking for a Sales Development Representative (SDR) to support our global go-to-market teams through a blended motion of inbound lead engagement and outbound prospecting. This role is designed for language-specific and region-based coverage, where you will be paired with a Drive Team (Sales Rep + CSM) and responsible for responding quickly to inbound interest while consistently driving new pipeline through proactive outbound work.

As an SDR at Instructure, you are often the first impression a prospective customer has of our company. This role requires strong communication and storytelling - you’ll seek to understand each customer’s unique context, uncover pain points, and connect the right Instructure solutions directly to their goals. The best SDRs create value through thoughtful discovery and personalized outreach, not just activity.

What You’ll Do

• Own inbound speed-to-lead: respond quickly, qualify inbound interest, and schedule high-quality meetings.

  
  

• Execute consistent outbound prospecting every week, regardless of inbound volume.
  Deliver a strong buyer experience through clear communication, storytelling, and discovery-driven conversations.

  
  

• Research accounts and personas to tailor messaging that resonates in your region and language market.

  
  

• Partner with your Drive Team to align on territory strategy, target accounts, and follow-through plans.

  
  

• Drive pipeline that becomes qualified pipeline, validated by the Sales Rep and moved into active working pipeline.

  
  

• Maintain accurate activity and pipeline tracking in Salesforce and engagement tools.

  
  

• Continuously improve outreach and qualification through coaching, iteration, and market insights.
  

  
  

Your Focus Area (Manager-Selected Snippet)

This role supports a designated business area based on team needs. Candidates may be aligned to one of the following segments:

K-12
In this role, you’ll support K-12 districts and schools by uncovering instructional and operational needs, using strong discovery and storytelling to connect Instructure solutions to improved teaching and learning outcomes.Higher Education
In this role, you’ll support colleges and universities by understanding institutional priorities and learner needs, using clear communication and thoughtful discovery to connect solutions to the outcomes that matter most for students, faculty, and administrators.Business & Government
In this role, you’ll support organizations focused on continuing education, certification, and career-aligned learning programs, using strong discovery and storytelling to connect Instructure solutions to customer goals and pain points.Partners
In this role, you’ll support our partner ecosystem by engaging organizations that expand our reach and impact, using clear communication, discovery, and relationship-building to generate qualified pipeline and drive aligned next steps.What We’re Looking For

• Strong written and verbal communication skills (including required regional language fluency)

  
  

• Customer-first mindset and the ability to create a strong first impression

  
  

• Ability to balance inbound urgency with outbound discipline and consistent execution

  
  

• Coachability, curiosity, and a growth mindset

  
  

• Resilience and problem-solving; you adjust based on what works in your market

  
  

• Strong organization and time management in a remote environment

  
  

• Collaboration-first approach with Sales partners and SDR peers
  

  
  

Qualifications

• Experience in sales development, lead qualification, prospecting, or a related role

  
  

• Familiarity with CRM systems and sales engagement tools

  
  

• Ability to work independently while staying aligned to team goals

  
  

• Strong follow-through, communication, and process discipline
  

  
  

Success in This Role Looks Like

• Fast inbound response and consistent qualification quality

  
  

• Outbound execution that drives qualified meetings and pipeline week after week

  
  

• Strong Drive Team alignment: clean handoffs, shared priorities, consistent follow-through

  
  

• Accurate CRM hygiene and dependable territory coverage

  
  

• Continuous improvement in messaging, conversion, and buyer engagement

  
  

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.

  
  

• Flexible schedules and a remote-friendly culture, with hybrid or onsite work options available in some regions for specific roles

  
  

• Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.

  
  

• Comprehensive wellness programs and mental health support

  
  

• Annual learning and development stipends to support your growth

  
  

• The technology and tools you need to do your best work — typically a Mac, with PC options available in some locations

  
  

• Motivosity employee recognition program

  
  

• A culture rooted in inclusivity, support, and meaningful connection