Google Ads Specialist

Title: Google Ads Specialist
Location: Remote
Type: Part time
Timings: 8 PM - 12 AM, Pakistan Standard Time

Job Description
We are seeking a highly skilled Google Ads Specialist to join our team on a part-time basis. The ideal candidate will have over 4 years of experience in managing and optimizing Google Ads campaigns, particularly for e-commerce businesses. Your expertise will be critical in driving online sales, improving ROI, and scaling ad performance.

Key Responsibilities:
    •    Campaign Management: Create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, and Performance Max to achieve e-commerce goals.

    •    Keyword Research: Identify and target high-converting keywords relevant to the brand’s products.

    •    Ad Copy Creation: Develop compelling ad copies aligned with brand tone and target audience.

    •    A/B Testing: Conduct tests for ad creatives, bidding strategies, and audience targeting to improve campaign performance.

    •    Performance Analysis: Monitor, analyze, and report on campaign performance, providing actionable insights to improve results.

    •    Budget Management: Manage ad spend efficiently, ensuring a positive ROI within budget constraints.

    •    Shopping Ads Optimization: Set up and optimize Google Shopping campaigns to boost product visibility and sales.

    •    Remarketing: Develop and manage remarketing campaigns to re-engage potential customers.

    •    Market Research: Stay updated with the latest trends and changes in Google Ads and e-commerce marketing strategies.

    •    Familiarity with Techniques and Strategies: Leverage advanced advertising techniques and strategies to optimize results.

Requirements:

    •    Experience:
    •    At least 4+ years of proven experience managing Google Ads campaigns, with a focus on e-commerce businesses.
    •    Hands-on experience in Google Ads Manager, Google Analytics, and Google Merchant Center.

    •    Technical Skills:
    •    Familiarity with e-commerce platforms like Shopify, WooCommerce, or Magento.
    •    Proficiency in Google Tag Manager and conversion tracking is a plus.

    •    Analytical Skills:
    •    Strong ability to interpret data and use a data-driven approach for decision-making.

    •    Knowledge of SEO:
    •    Understanding of SEO and how it integrates with Google Ads.

Communication:
    •    Excellent verbal and written communication skills with attention to detail.

           Availability:
    •    Ability to work independently and manage time effectively within a 20-hour/week schedule.