Job description
Skill required: Marketing Operations - Search Engine Optimization (SEO)
Designation: Web Developer Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Develop an organic search engine optimization strategy based on client goals and objectives, defining keywords and priority content, and ensuring web/mobile content meets marketing needs.
What are we looking for? The SEO Specialist is responsible for implementing recommendations for meta tags and addressing website technical issues using the SFCC tool. Additionally, the role involves conducting site speed analysis to optimize performance.
Roles and Responsibilities: •In this role you are required to do analysis and solving of increasingly complex problems
• Your day to day interactions are with peers within Accenture
• You are likely to have some interaction with clients and/or Accenture management
• You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments
• Decisions that are made by you impact your own work and may impact the work of others
• In this role you would be an individual contributor and/or oversee a small work effort and/or team
• Please note that this role may require you to work in rotational shifts
•Ability to understand the business context and apply SEO concepts to provide business solutions. Demonstrate a strong technical understanding of website architecture, structured data, Core Web Vitals and other SEO-critical technical elements. Responsible for implementing SEO recommendations across various elements, including meta tags and other on-page optimizations Provide technical guidance to resolve 300, 400, and 500 HTTP status code issues using SFCC tools to enhance site performance and crawlability. Ability to interpret both functional and technical requirements from international clients, tailoring SEO strategies to meet regional and global needs Capable of writing and optimizing meta tags based on keyword mapping to ensure accurate on-page optimization. Extensive experience in analyzing SEO performance and providing actionable insights and recommendations for on-page SEO improvements. Proficient in MS Excel, with expertise in using formulas, pivot tables and data analysis for SEO performance tracking and reporting Actively contribute to the development and execution of the SEO roadmap, ensuring timely and successful implementation of SEO initiatives Conduct page speed analysis and optimize key landing pages such as image resizing, lazy loading action and other performance enhancing strategies.
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