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Brand Manager

5 days ago 2026/04/06
Full time · Mid career
50-99 Employees · General Engineering Consultancy

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Job description

We are seeking an experienced Brand Manager (Watches) to lead and strengthen brand presence within the luxury / retail market. The role involves managing brand positioning, executing marketing strategies, and driving brand growth across online and offline channels in the GCC / Middle East market.

Key Responsibilities

  • Manage overall brand positioning, identity, and brand guidelines across all platforms
  • Plan and execute marketing and promotional campaigns (online & offline)
  • Lead product launches, brand activations, and retail campaigns
  • Ensure consistency in communication, packaging, advertising, and visual identity
  • Monitor brand performance, market trends, and competitor activities
  • Coordinate with sales, design, digital teams, and external agencies
  • Analyze campaign performance and prepare reports and insights
  • Manage brand budgets and ensure cost-effective marketing activities
  • Drive brand awareness and customer engagement within the luxury watch segment

Qualifications & Experience

  • Bachelor’s degree in Marketing, Business Administration, or related field
  • Proven experience as a Brand Manager or similar role
  • Experience in retail, luxury, or FMCG sectors (watches/jewelry preferred)
  • Strong knowledge of the GCC / Middle East market
  • Solid understanding of branding, marketing strategies, and consumer behavior
  • Experience managing multi-channel marketing campaigns


Skills

  • Strong brand management and brand strategy skills
  • Experience in luxury, retail, watches, or FMCG branding
  • Excellent understanding of consumer behavior and market dynamics
  • Ability to plan and execute integrated marketing campaigns (online & offline)
  • Strong knowledge of GCC / Middle East markets and cultural nuances
  • Experience in product launches, brand activations, and retail marketing
  • Proficiency in coordinating with sales, design, digital teams, and external agencies
  • Strong analytical skills to track brand performance and campaign ROI
  • Budget management and cost-effective marketing planning
  • Excellent communication, presentation, and stakeholder management skills
  • Creative thinking with strong attention to detail
  • Ability to manage multiple projects and meet tight deadlines


This job post has been translated by AI and may contain minor differences or errors.

Preferred candidate

Career level
Mid career
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Candidzone Qatar
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We are a high-performance team of professionals who collectively make Candidzone- an Executive Search, Sourcing& Selection, Long term staffing, Interim Placements, Payroll Solutions, Training& Development and Project support services organization. Candidzone offers professional HR solutions to impact industry growth. Candidzone is a platform with experts in people, team and organisational assessment, development and engagement. Candidzone provide workforce solutions, to help organisations improve the way they attract, train and retain talented employees.

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