Kitopi is a creator of magical food experiences—we discover, create, and curate homegrown brands from the region, for the region. With a purpose to satisfy the world’s appetite to create joy, Kitopi owns and operates a diverse portfolio of over 200+ brands. These brands are either created, discovered, or curated with their customers in mind. Launched in Dubai, UAE, in January 2018, Kitopi has grown to become one of the greatest success stories in the food tech space. By July 2021, Kitopi achieved Unicorn status, becoming the fastest company in the MENA region to reach this milestone. Kitopi’s growth has been fueled by its innovative and scalable software solutions. Kitopi’s kitchens are powered by its proprietary Smart Kitchen Operating System (SKOS), an in-house suite of applications that optimizes cloud kitchen operations in real-time. As part of its growth roadmap, technological innovation, data science, artificial intelligence, and robotics will take center stage as Kitopi continues to reinvent the food industry and remain the leading food company in the region. With over 6,000 employees, Kitopi currently operates 200+ locations across the UAE, KSA, Kuwait, Bahrain, and Qatar. It also operates its Customer Experience Center in Amman, Jordan, and its Engineering Hub in Krakow, Poland.
What You'll Do
Brand Strategy and Development:
Lead the strategic selection and development of F&B brands within the Eatopi portfolio.
Craft and execute comprehensive brand strategies to drive sustainable growth in the dynamic F&B market.
Conduct in-depth market analysis to position Eatopi as a leader amidst evolving culinary trends and competitive landscapes.
Marketing and Promotions:
Drive the F&B marketing calendar, ensuring timely and cost-effective execution of all campaigns.
Innovate promotional strategies tailored to the F&B sector, including enticing limited-time offers, menu innovations, and seasonal promotions.
Foster cohesion among marketing, sales, and product teams to maintain brand integrity and resonance in the F&B space.
Social Media and Creative Coordination:
Collaborate with social media partners to amplify Eatopi's F&B brand presence and foster engagement across various platforms.
Lead creative initiatives, ensuring consistent representation of Eatopi's culinary identity and visual aesthetic.
Oversee content creation and campaign execution to optimize visibility and interaction within the F&B community.
Event Management:
Develop and execute F&B-centric events and pop-up concepts aligned with Eatopi's brand vision and market trends.
Manage all aspects of event planning, from concept to implementation, to create immersive brand experiences and deepen audience engagement.
Culinary Innovation:
Foster close collaboration with the culinary team to drive menu development that reflects Eatopi's culinary philosophy and resonates with F&B trends.
Contribute to strategic culinary planning, including the introduction of new F&B offerings and menu enhancements.
Team Leadership and Collaboration:
Cultivate a collaborative environment, working closely with cross-functional teams to achieve strategic F&B objectives and ensure seamless project execution.
Reporting and Analysis:
Monitor F&B brand performance and marketing effectiveness, providing actionable insights and recommendations to enhance strategies and maximize ROI.
What Are We Looking For
Bachelor’s degree in Marketing, Business Administration, or related field.
5+ years of experience in brand management, preferably in the food and beverage industry.
Proven track record of developing and executing successful brand strategies.
Strong leadership skills and experience managing a team.
Excellent communication, organizational, and analytical skills.
Proficiency in digital marketing tools and social media platforms.
