Rento (registered trade name for Moken) was established in 2015. Despite being a relatively new company, we have quickly built a distinguished reputation in the industry. Our Goals: At Rento, we intend to provide superior service, which was our primary motivation for entering the car rental market. To achieve this, we began by studying the market requirements, creating our corporate identity, hiring professional staff, and ensuring the best fleet mix. Our main objective is to introduce new standards of service to our customers, with the belief that profits will naturally follow. Our Vision: To be a distinctive brand, starting in the Kingdom of Saudi Arabia and expanding nationally, reflecting the Kingdom’s local and international entrepreneurship development. This vision begins with our customers, whom we see as our partners in success. Our Mission: To elevate our service to the highest level, becoming a source of global pride. We are committed to fulfilling our promises to shareholders, customers, and employees. We maintain these principles by improving service quality through collaboration among management, partners, and employees, prioritizing customer care, and promoting a culture of teamwork. Our Values: Professionalism, Quality Services and Credibility