Job Description
Job Description: Training Specialist – Medical Field (Social Media Focus)
Position Overview: We are seeking a dynamic and highly motivated Training Specialist with expertise in the medical field, who is also passionate about content writing and social media management. The ideal candidate will combine in-depth knowledge of medical training with advanced social media skills, actively engaging with our audience across multiple platforms. This role involves developing, coordinating, and delivering medical training programs while leveraging social media to enhance awareness, engagement, marketing, advertising and accessibility of training initiatives.
Key Responsibilities:
- Medical Training Development & Delivery: Design, develop, and deliver interactive and informative training programs focused on medical procedures, technologies, and compliance standards tailored to healthcare professionals.
- Social Media Engagement: Actively manage and update the company’s social media platforms (LinkedIn, Twitter, Instagram, Facebook, etc.) with relevant content, including medical tips, training sessions, updates, and promotional material.
- Audience Interaction: Foster engagement by responding promptly to comments, messages, and inquiries on social media, building a community of medical professionals and stakeholders.
- Content Creation: Develop high-quality, engaging multimedia content (videos, infographics, blogs, and posts) related to medical training programs and innovations in healthcare.
- Trend Monitoring & Medical Updates: Stay updated with the latest trends in social media and developments in the medical field to ensure training content is both relevant and cutting-edge.
- Training Analytics & Feedback: Monitor and assess the effectiveness of training programs and social media engagement. Analyze data to improve content and delivery strategies.
- Collaboration: Work closely with medical experts, HR, marketing, and other departments to ensure the integration of medical knowledge with engaging social media strategies.
- Compliance: Ensure all training materials and social media posts comply with relevant medical regulations, confidentiality guidelines, and ethical standards.
Qualifications:
- Proven experience as a Training Specialist or in a similar role, preferably within the medical field.
- Strong proficiency in social media platforms (Instagram, LinkedIn, Twitter, Facebook, YouTube, Snapchat) and tools (e.g., Canva, Hootsuite, etc.).
- Excellent communication skills, with the ability to present complex concepts clearly to diverse audiences, both in training sessions and on social media.
- Ability to create compelling and informative social media content that is both medically accurate and engaging.
- Experience in content creation, such as blogs, videos, and posts, specifically within the medical or healthcare industry.
- Strong organizational and time-management skills, with the ability to manage multiple projects simultaneously.
- Knowledge of medical industry trends, best practices, and technologies.
- A bachelor’s degree in advertising, Nursing, Medicine, Life Sciences, Healthcare Management, or a related field (advanced certifications or medical qualifications are a plus).
- Prior experience in social media management or digital marketing is a plus.
