Create eye-catching graphics, illustrations, and animations for social media posts, stories, ads, and other digital content.
Produce content that aligns with the brand’s voice, values, and marketing goals across various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest).
Collaborating with Marketing and Social Media Teams:
Work closely with social media managers and marketing teams to understand campaign goals and target audience.
Support the development of social media content calendars and assist in executing creative concepts.
Adapting Designs for Multiple Platforms:
Design assets for a variety of formats, including square, vertical, and horizontal dimensions, optimized for different platforms (e.g., Instagram feed, stories, Facebook ads, YouTube thumbnails, etc.).
Ensure that designs are visually consistent across platforms and meet specific platform requirements.
Maintaining Brand Consistency:
Ensure that all creative assets align with the brand’s visual identity and messaging, maintaining a cohesive look and feel across all social media channels.
Assist in developing and updating style guides and templates for social media posts.
Content Creation and Visual Storytelling:
Create dynamic and engaging visuals that tell a story and drive audience interaction and engagement.
Use creative design to communicate the brand’s values and promotions in a way that resonates with the audience.
Staying Updated with Trends:
Keep up to date with the latest social media trends, design tools, and technologies to continuously improve creative outputs.
Leverage trends such as interactive content, video graphics, and motion design to enhance social media presence.
Collaborating with Influencers and Partners:
Work on co-branded content and influencer collaborations to ensure that creative assets are aligned with both the brand and the partner's aesthetic.
Performance Tracking:
Collaborate with the social media team to analyze the performance of visual content and optimize future designs based on engagement metrics (likes, shares, comments, click-through rates, etc.).
Skills
Qualifications & Skills:
Experience:
Proven experience (2+ years) as a graphic designer, preferably with experience designing for social media platforms.
Portfolio showcasing previous work related to social media design, branding, and digital content creation.
Education:
Bachelor's degree in Graphic Design, Visual Arts, or a related field, or equivalent professional experience.
Skills:
Proficiency in design software, including Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign).
Strong knowledge of social media platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, Pinterest) and their unique design requirements.
Strong typography, composition, and layout skills.
Experience with motion graphics and video editing is a plus.
Knowledge of video production tools (Premiere Pro, Final Cut Pro, etc.) is desirable.
Basic understanding of digital marketing and audience engagement strategies.
Creative Mindset:
Highly creative with the ability to think outside the box and bring fresh ideas to social media campaigns.
Strong attention to detail and a passion for producing high-quality visuals that align with brand messaging.
Communication & Collaboration:
Excellent communication skills and the ability to work effectively with other teams (marketing, social media, content creators).
Ability to take direction, receive feedback, and iterate quickly on designs.
Time Management:
Ability to manage multiple projects at once and meet deadlines in a fast-paced environment.
