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Team Leadership & Management
• Supervise and guide a team handling digital marketing, events, pre-qualification, and market research.
• Assign tasks, monitor performance, and ensure coordination across the team’s responsibilities.
• Provide training, performance feedback, and development plans for team members.
Marketing Strategy & Execution
• Develop and implement the annual marketing plan aligned with business and sales objectives.
• Lead integrated marketing campaigns across multiple channels (digital, exhibitions, PR, etc.).
• Maintain consistency in brand messaging and visual identity across all platforms and deliverables.
Digital Marketing & Corporate Communications
• Oversee the company's digital presence including the website, LinkedIn, Twitter, and email campaigns.
• Approve and supervise the creation of corporate greetings, marketing campaigns, and branded content.
• Coordinate the production and distribution of marketing collateral, brochures, presentations, and technical content.
Trade Shows & Events
• Prepare plans and budgets for industry exhibitions and events.
• Ensure EIC is properly represented through booth design, promotional items, and pre/post-event activities.
• Review and assess event ROI and ensure qualified leads are passed to sales.
Sales Enablement & Pre-Qualification
• Ensure timely delivery of pre-qualification documents and approvals with key clients (e.g., SEC, Aramco, EPCs).
• Support the sales team with value propositions, customer case studies, and competitive analysis.
Public Relations & Media Engagement
• Manage PR initiatives including press releases, media coverage, and reputation management.
• Develop relationships with media outlets and industry publications to raise the company’s profile.
• Identify speaking and sponsorship opportunities to position EIC as an industry leader.
Market Intelligence & Competitive Analysis
• Monitor market trends, customer demand, and competitor activities.
• Deliver periodic market reports to support strategic planning, sales development, and geographic expansion.
• Bachelor’s degree in Electrical Engineering, Marketing & Communications, Business Administration, or a related field (Master’s preferred).
• Minimum of 7 years of experience in B2B industrial or manufacturing marketing, with at least 3 years in a leadership role.
• Strong knowledge of the energy, electrical equipment, or power distribution sector is a plus.
• Excellent written and verbal communication skills in English and Arabic.
• Competent in digital marketing tools.
• Strong organizational, leadership, and cross-functional coordination skills.
Electrical Industries Company (EIC) was established with the merging of the leading manufacturers of electrical products in pursuit of a common goal; to satisfy growing demand of electrical equipment in the Kingdom. Wahah Electric Supply Company of Saudi Arabia (WESCOSA) and the Saudi Transformers Company (STC), each with a reputation for strategic vision, outstanding craftsmanship and a high profile multi-national client base, combined to form an innovative alliance with dedication, loyalty and commitment at its core. EIC meets the challenges of a rapidly changing industry with courage and a leadership spirit that invests in sustainable solutions for the benefit of generations to come.
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