Job Description
The Marketing Manager at our Medical Hospital in Abha, Saudi Arabia, plays a crucial role in developing and implementing effective marketing strategies to promote our healthcare services. This position requires a blend of creativity, analytical skills, and a deep understanding of the healthcare industry. The ideal candidate will be responsible for enhancing the hospital's brand presence, driving patient engagement, and increasing overall market share. With a minimum of 3 years and a maximum of 10 years of experience in marketing, particularly within the healthcare sector, the Marketing Manager will lead a team to achieve our strategic goals.
Responsibilities:
- Develop and execute comprehensive marketing plans to promote hospital services and specialties.
- Conduct market research to identify trends, patient needs, and competitive landscape.
- Manage digital marketing campaigns, including social media, SEO, and email marketing.
- Collaborate with medical staff to create informative content that highlights our services.
- Analyze campaign performance metrics and adjust strategies for optimal results.
- Organize community outreach programs and health awareness events.
- Oversee the marketing budget and ensure effective allocation of resources.
- Build and maintain relationships with local media and healthcare partners.
- Monitor and report on the effectiveness of marketing initiatives.
- Lead and mentor the marketing team to foster professional growth and innovation.
Preferred Candidate:
- Strong leadership and team management skills.
- Excellent communication and interpersonal abilities.
- Proven experience in healthcare marketing.
- Creative thinker with a strategic mindset.
- Ability to analyze data and derive actionable insights.
- Proficiency in digital marketing tools and platforms.
- Strong project management skills.
- Adaptability to changing market conditions.
- Passion for healthcare and improving patient experiences.
- Ability to work collaboratively across departments.
