Brand Manager

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

As an Brand Manager at Reckitt, you'll nurture our brands with creativity and strategic insight. We're seeking a dynamic marketer to collaborate on exciting brand journeys, turn insights into action, and deliver memorable marketing campaigns. Your mission is to grow your brands with your marketing flair and a commitment to excellence. Be part of a vibrant, diverse team where your passion for brands will lead to meaningful impact and career advancement.

•Develop brand strategy and marketing plans for Reckitt Taiwan key brands – MoveFree and MegaRed.
•Collaborate with cross-functional team to execute brand strategy and plans to achieve category business objectives and brand marketing measurements.
•Lead 1 ABM to make sure all the marketing activities be optimized
•Execute market research activities to identify consumer and customer insights. 
•Develop and execute brand marketing plans, from NPD/ EPD development, route to market strategy, media communications to promotion plan and tactics.
•Track marketing initiatives against set measurements to enhance effectiveness and business impact.
•Deliver brand growth targets with brand P&L accountability and market share growth.
•Manage marketing expenditures to enhance efficiency, effectiveness/ ROIs.
•Collaborate with cross functional team to identify needs & opportunities, developing pricing, distribution, consumer promotion strategies for assigned category.

•University or above degree in marketing, business administration or related disciplines
•Minimum 5 years of experience in marketing preferably with FMCG companies
•New product development, project management and launch plan execution
•Adaptation/ localization of global/ regional marketing strategies, copy/ program resources to drive local business growth
•Develop, present/ align, and execute brand plans including advertising/ communications, media, digital/ social, consumer promotion, trade/ in-store, product/ pricing, etc.
•Market research exposure on U&A, concept & copy development, brand performance tracking, etc. 
•Collaborate with agency for TVC/ print/ digital creative development & production
•Media brief development, execution plan and post-track/ optimization
•Understands P&L and budget management to deliver sales, margin, profit targets.
•Fluent written and spoken English 

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.