Who We AreAt OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles:
We Before Me,
Do the Right Thing, and
Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the OpportunityThe Head of Growth – UAE owns end-to-end growth for OKX’s UAE entity, accountable for user acquisition, activation, retention, AUM, and revenue growth across all channels.
This role is not execution-only. It is a P&L-oriented growth leadership role combining strategy, experimentation, channel ownership, cross-functional execution, and stakeholder management within a regulated market.
The role partners closely with Product, Marketing, Compliance, BD, VIP, and Global Growth teams, while leading local growth execution to make OKX the default crypto platform in the UAE.
What You’ll Be Doing- Own UAE growth P&L and all business metrics, from growing acquisition and activation numbers, to direct bottom-line numbers.
- Define and execute the UAE growth strategy aligned with global OKX priorities.
- Own all acquisition channels: paid, affiliates/KOLs, influencers, referrals, partnerships, and offline/experiential.
- Drive activation and retention: early-life journeys, DAT recovery, lifecycle monetization, persona-based growth.
- Scale the different user cohorts in partnership with all the business teams.
- Lead data-driven experimentation: dashboards, funnels, test-and-learn, fast scale/kill decisions.
- Lead UAE growth cross-functionally with Product, Compliance, Marketing, BD, and Global Growth.
- Lead a well-established growth team with clear ownership, targets, and execution standards.
What We Look For In You- 7–10 years of experience in growth, product marketing, or user strategy roles in fintech, crypto, or trading platforms.
- Comfortable operating at both strategy and hands-on execution levels.
- Past experience in the crypto industry is preferred.
- Strong analytical foundation; fluent in using data to shape business strategy.
- Track record of designing and scaling user-centric programs or initiatives.
- Exceptional communication and stakeholder-management skills.
- Strategic thinker who enjoys building structure, insights, and partnerships that deliver measurable results.
- Fluent in English; Arabic a strong plus.
Perks & Benefits - Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
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