Head of Customer and Marketing Data Science | Al Futtaim Automotive | Finance
Location: AE
Job Requisition ID: 165832
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
Overview of the role
We are looking for a Head of Customer and Marketing Data Science to join our team at Al Futtaim Automotive. This role is pivotal in implementing use cases defined within our Data and AI Strategy and delivering projects for various business stakeholders, including Marketing, Customer Engagement, Contact Centre, and Passenger Vehicles.
What you will do
Implement predictive models such as lead scoring, conversion analysis, precision marketing, and more Deliver at least two use cases each fiscal year that have a P&L impact through increased sales and cost savings Support the Marketing team on A/B testing and create standardized KPI metrics and reporting Identify customer data insights based on historical data and deliver monthly insights on marketing campaign performance or customer value management Create a data culture within the organization by running workshops, brainstorming sessions, and participating in data enablement initiatives Support marketing and customer engagement teams to increase lead generation, conversion and increase customer lifetime value through predictive modelling and customer analytics Regularly lease with business stakeholders, identify their pain-points, co-create use cases, and define business case for each use case Deliver projects within agreed timelines unless there is an agreement with the business stakeholders or Chief Data Officer for rescheduling due to business or technical reasons Regularly interact with team to ensure required project dependencies, such as data, computational resources, software licenses, access rights, etc., are provided within planned timeframes Achieve target business goals set together with Chief Data Officer and evaluated against them regularly Perform his/her work in accordance with policies defined within Data Office related to work ethics, data processing, people management and business project delivery
Required skills to be successful
10+ years of practical experience in predictive and prescriptive modeling within Marketing, Customer Analytics, or similar domains Background in Marketing Analytics, Computer Science, Statistics, Data Science, or Machine Learning. An MSc degree is preferable Hands-on experience with CRM, advanced statistics, mathematical modeling, machine learning, and various AI techniques Experience delivering predictive modeling projects through their entire lifecycle
About the team
You will be leading a team of Senior Data Science Managers and Data Science Managers, working closely with various departments such as Marketing, IT, and Customer Service to deliver high-quality and high-accuracy models.
What equips you for the role
Your extensive experience in data science, particularly in marketing and customer analytics, along with your ability to manage and mentor a team, will equip you to excel in this role. Your strong problem-solving skills and hands-on experience with advanced AI techniques will enable you to deliver impactful projects and create a data-driven culture within the organization.
About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies,
Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path.
This is Al-Futtaim Automotive and we empower talent to move forward.
