Marketing Manager EEME - Eastern Europe and Middle East
Location United Arab Emirates - Dubai Category Marketing JOB DESCRIPTION
About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
· Career development with an international company where you can grow the career you dream of .
· A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
· A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Marketing Manager EEME - Eastern Europe and Middle East
This position works out of our UAE location in the Abbott Rapid Diagnostics – Infectious Diseases
MAKING A DIFFERENCE IN GLOBAL HEALTHCARE
We are the world leader in Rapid Diagnostics at the point of care. Working with us, you'll tackle a wide array of problems including some of the world's greatest healthcare challenges, while experiencing a myriad of cultures, geographies, and technologies.
Description
The primary responsibility of the Marketing Manager is to develop and implement marketing strategies and tactics successfully, using a thorough understanding of the local markets, in particular KSA, Egypt, Poland and Czechia, and the product offering. The Marketing Manager also contributes to the regional planning as well as value creation processes for the achievement of the short- and mid-term business goals.
The role reports directly into the EMEA Marketing Manager Lead for Infectious Disease, with a dotted line to the GM / Commercial Director of the regional markets in scope for the position.
What You'll Do-
Development of local commercial, marketing and promotional plans:
Develop regional marketing plans in alignment with the regional and global plans
Deliver and regularly track the execution of the marketing initiatives on the plan
Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content)
Participate in product launch projects: develop business & launch plans in close collaboration with the EMEA Launch excellence Manager
Manage the marketing expenses budget, according to the annual marketing plan and with accountability towards the Marketing Manager Lead direction. Collaborate with the local Commercial and Finance heads for the tracking and management of the budget.
Customer Centricity and deep understanding of regional markets:
+ Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment)
+ Customer focus group meetings and surveys
+ Product features/benefits, product utilization and customer insights
+ Competitor intelligence
+ Market dynamics (growth/decline key drivers, PESTLE analysis)
Routine participation in strategy alignment and sales effectiveness:
+ Execute and track product launch plans in close collaboration with the Launch Excellence Manager EMEA (including pre-launch & post-launch phases deliverables)
+ Provide input and align with Region/BU (customer segmentation, value proposition, product positioning, competition, pricing)
Routine participation in sales effectiveness:
+ Roll-out marketing plans and sales tactics at sales meetings
+ Execute, track and report progress of annual tactical plans
+ Track and monitor business figures and take actions to improve the business outcome
+ Support the local sales forces in the field to win key and strategic accounts at improved sales cycle speed and win-rate.
+ Collaborate with the commercial director and finance partner in the management of pricing to achieve profitability goals
+ Collaborate with ID Sales Scientific Liaison and Medical Affairs, using own products expertise on required support to sales teams that shall successfully impact sales process
+ Conduct business analysis and monitor key performance indicators
+ Monitor training needs and collaborate with application specialist to deploy training (marketing strategy & product training)
Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leaders
Participation to ad-hoc regional, special projects
Relationships, main contacts
Internal: Local Commercial Directors, Sales Managers, Therapeutic Area Managers, Regional Marketing Managers, Global Product Managers/Directors, Commercial Teams, Scientific Affairs, Application Specialists
External: Key customers, KOL, Commercial and Scientific Partners, Agencies
Requirements
Required behaviors & skills
Acts ethically and professionally, representing the company values always
Proficiency using Microsoft Office pack & other (SharePoint, CRM, etc.)
Natural inspirational leader who can energize and align a cross-functional team to deliver the business goals
Strong focus in understanding and extracting customer value
Balanced mix of strategic and tactical focus
High level of comfort interpreting and communicating complex technical information, including clinical concepts, statistics and outcomes
High capacity for fast learning
Positive mindset and collaborative attitude to bring down barriers for goals
Ability to travel up to 40% of the time (nationally and internationally)
Customer engagement, in-field support, 30% of the time.
Required background & expertise
Proven minimum 7 years marketing experience in diagnostics arena, or other healthcare area, Knowledge in Infectious Diseases field is considered an asset
Proven knowledge of the healthcare system in the regional & local markets
Proven marketing and sales success track record, with strengths in both strategic and tactical management
Master or equivalent in Marketing or in the field of Biological Sciences degree preferred
Proven ability to deliver goals in a fast-paced, matrixed organization
Proven ability to effectively communicate & collaborate with all key stakeholders at higher and lower reporting levels
Proficiency in spoken and written English, any additional language spoken in the region is considered an asset.
Full proficiency in local language of the largest country in the cluster
IT/office Tools, use of core functional processes (e.g. Outlook, CRM software, SAP, Concur, Workday, WebEx or equivalent), Salesforce. Com and PowerBI knowledge is considered an asset
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
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Job Id 31105365
Location United Arab Emirates - Dubai
Medical surveillance Not Applicable
Division ID Infectious Disease
Travel Not specified
Additional Location "It's wonderful to work in a supportive environment where I feel valued and can thrive in my professional development. The opportunities for growth and learning at Abbott have helped me gain expertise across several departments, improve my people skills, and understand how to be a leader. I feel proud to know my contribution helps people live healthier, fuller lives."
Jan Mangual "I've been given so many opportunities to learn and grow within my role at Abbott. My managers have encouraged me to use learning resource
