Media Relations Executive

Opportunity #372

The Client:

A live communications agency, that provides fully integrated services enabling excellence in Advertising, Events, Public Relations, and digital and social media. They work on amazing campaigns work with high-profile government and private sector corporations globally.

Role Summary:

The Media Relations Executive is involved in all aspects of the development and implementation of the company’s media-based communication strategies, including promoting and protecting the company's reputation by developing and executing media and public relations strategies and plans for brand building/innovation, corporate promotions, internal communications, and corporate communications/affairs initiatives through the use of various media outlets in collaboration with a communications team.

Job Responsibilities:

• Lead the development, implementation, and measurement of external and internal Media based communication plans, and manage day-to-day media relations/media requests for brand and corporate issues.
• Collaborate with internal teams and subject matter experts in a timely manner to determine appropriate media responses via various channels.
• Develop written materials including press releases, Q&A, media standby statements on brand and corporate issues as required.
• Build relationships with key media contacts and identify opportunities to proactively pitch the company and corporate stories through social media outlets as appropriate.
• Assist in the development and implementation of PR programs to support brand-building initiatives/innovation/corporate promotions.
• Help oversee program execution from kick-off through to completion, and ensure communication is accurate, relevant, and consistent with the company’s brand and overall corporate messaging and positions.
• Provide guidance to ensure coordination and communication of messages/news to both internal and external audiences.
• Evaluate the effectiveness of media programs and communicate results back to business, and develop and implement online communications strategy ensuring alignment with internal communications strategy and that it includes day-to-day content development strategy and functional enhancements.

Job Requirements:

• Bachelor's Degree in Communications, Journalism, Public Relations, or related field.
• 2-3 years experience working in a Media Relations role or in Public Relations.
• Must possess excellent oral, written, and interpersonal communication skills with strong writing and editorial abilities.
• Highly organized with the ability to multitask.
• Working knowledge of Microsoft Word, PowerPoint, Excel, internet, wire services, media monitoring software, and other public relation tools.
• Demonstrated success with Social Media tools such as Twitter, Facebook, YouTube, and others.
• Must possess strong project management skills.
• Must be able to meet tight deadlines and execute flawlessly on projects in a fast-paced, often pressured environment and see a project through to completion.
• Must have the ability to be an influential communications consultant within the organization.