Merchandiser Team Leader

This role is responsible for supervising and guiding a team of merchandisers to ensure effective product display, stock availability, planogram compliance, and visibility across assigned outlets. The Merchandiser Team Leader ensures merchandising standards are executed to drive sales performance, maintain brand presence, and support business goals.

Tactical

·  Leads and manages daily merchandising operations across assigned stores.

·  Ensures execution of promotions, planograms, and product visibility standards.

·  Coordinates with Sales and Key Account teams for priority tasks and alignment.

Operational (Core)

·  Supervises merchandisers' routing, attendance, and daily outlet coverage.

·  Conducts regular field visits to audit display quality and provide coaching.

·  Ensures products are well-stocked, correctly priced, and properly labeled.

·  Implements FIFO and ensures expiry management across all outlets.

·  Monitors stock levels and reports shortages, damages, and non-moving items.

·  Oversees the placement and upkeep of POSM and promotional materials.

Operational (General)

·  Prepares daily/weekly reports on merchandising performance and KPIs.

·  Highlights competitor activities and market insights to the Sales team.

·  Ensures team compliance with company policies, grooming standards, and work discipline.

·  Supports in training new merchandisers on standards and operational guidelines.

People Management

·  Supervises, guides, and mentors a team of merchandisers to ensure high-quality execution.

·  Conducts regular field coaching sessions to improve team skills, productivity, and compliance.

·  Plans daily schedules, routes, and outlet assignments for merchandisers.

·  Monitors attendance, discipline, grooming standards, and overall team behavior.

·  Provides constructive feedback and participates in performance evaluations.

·  Identifies training needs and supports development of new or underperforming staff.

·  Fosters a positive teamwork culture and ensures smooth communication within the team.

·  Ensures merchandisers adhere to company policies, procedures, and operational standards.