Purpose & Overall Relevance for the Organization: Act as a General Manager and guardian of the category across the Emerging Markets by creating & executing Go to Market plans within the global framework but locally relevant for the Business Unit to drive brand and business success for the Business Units of Football & Motorsports. Do the above in conjunction and partnership with (1) the local Emerging Markets Clusters, considering different realities/needs and distribution channels & (2) the Emerging Markets Brand Activation & Omnichannel functions ensuring one strong adidas category voice and message reaches the consumer and drives demand.
Key Responsibilities:
Drive & develop 3-5 year category plan based on overall adidas SBP process (in collaboration with Global) Provide BU leadership within category (across all related functions & departments) on vision, strategic objectives/actions & financial targets as defined in brand SBP Deliver financial expectations set out in the SBP / IBP across all channels and countries Work with Concept to Consumer teams to set & monitor EM pricing corridor for category range Define & implement EM cluster & channels allocation for global allocated products Define category CI and lead the communication with Global BU to get EM needs prioritized e.g. new Football Brand Partner signings Deliver powerful, compelling, commercial, viable range/concept selection for EM to support the overall brand strategy, purpose & direction Partner with and give input to the alignment with EM Brand Activation on category MWB and allocation by key concepts Responsible for BU category forecast within IBP, all channels Lead all creation needs, validate SMU requests for EM to fulfill EM needs to support the SBP Take responsibility for Sell-through of the category across EM, work with performance tracking dashboards and share update with Global BU Drive performance and development culture through organization’s people values Drive employee engagement, leading by example Identify and develop high-potential talents, to fuel the team's succession plan Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team Manage allocated category OPEX & T&E to fulfill business priorities
KPI’s:
Market P&L for category (NS, Std Margin, Contribution) Sell Out all channels 3-5 year category plan : achievement of key initiatives Brand key KPIs Execution excellence in brand concepts/stories Market share
Key Relationships:
Global BU Emerging Markets Hub: Brand Head Office, Brand Activation, Omnichannel, CTC, MOPs, Channels, Brand Finance, DNA, Demand Planning, & SCM Emerging Markets Clusters: Category Management, Channels Emerging Markets General Managers, Brand Directors
Ability to develop and implement strategy Proven leadership and management abilities especially in managing a diverse team (incl. remote management) Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization. Broad Marketing experience, with a distinct track record of success and expert Merchandising knowledge Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.) Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all Bus. Expert understanding of Asian markets’ consumers, accounts, economic environment and commercial needs
Requisite Education and Experience / Minimum Qualifications:
10+ years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred.
University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred
Previous experience in managing a global matrix organization required
Sporting goods industry experience required Fluent in English Fluent in local language (if applicable) preferred Has lived and worked in different cultures or has substantial experience working in regional teams * Willingness to travel upwards of 20% of time
